Functional beverage really is: sugar water - functional drinks, drinks - Food Industry

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Supermarket various functional Beverages Dazzling: vitamin water, oxygenated water and distilled water, space, water ... ... packed in fancy bottles, dazzling. They all claim to rich variety of nutrients, healthy, and therefore popular. When the consumption of functional drinks

become a fashion, the industry also will flourish.
Industry publication "drink" series editor Barry? Natansohn said that the value of functional drinks industry has already reached 15 billion, more than 150 kinds of product types.

However, nutritionists warned consumers, in the face of functional beverages, should think twice, "drink."

Camouflage of "sugar water" U.S. nutritionist Pamela
Dr. Peck said, and many functional beverage promotional exaggeration, be misleading to consumers.
Such as oxygen in water, add oxygen, what benefits the human body? Peck said that the normal breathing of oxygen obtained, any more than drinking water, obtained by oxygen oxygen 10 times.

"If you want to get more oxygen, as long as the open mouth, take a deep breath you can," Peck said.

Vitamin Water is America's most popular functional beverage, NBA superstar Shaquille? O'Neal and "American Idol" winner Carrie? Underwood and many celebrities are fans of it. But Peck said that, in addition to vitamins, the vitamin water also contains calories. In fact, a bottle of 20 ounces (567 grams) of Vitamin Water contain 32.5 grams of sugar, with only a 12-ounce (340 grams) less 6.5 grams of sugar cola.

January 16 this year, residents of California, San Francisco, James? Koch charges Coca-Cola Vitamin water delivery company produced "deceptive and unsubstantiated information."

Koch said, he often after drinking Coca-Cola in the fitness company's vitamin water, "I fully expected to do to get extra vitamins, do not know actually cola intake was almost the same amount of sugar and calories . "

Provide legal services for the Koch Center for Science in the public interest to issue the report, Coca-Cola's "vitamin water" bottle containing 33 grams of sugar, may lead to obesity, diabetes or other illnesses, "more harm than Package On all the benefits mentioned. "

Center litigation director Steve? Gardner said that Coca-Cola drinks in this printed on the packaging "energy", "sustainable" so it tried to put on "white gown," mask, but underneath it "remains is dessert. "

But Coca-Cola Company to the ABC said in a statement, "In addition to nutrients listed, we do not say our product is good for health. We are clearly marked on the label contained ingredients that consumers drink with vitamin water, you can ensure access to label the nutritional content. "

Aura of authority Functional drinks by adding some protein, fiber and other ingredients to suppress appetite, control weight.

Second largest breakfast cereal manufacturer Kellogg has introduced a business K20 protein water, protein, said water bottle containing 5 grams of protein, 5 grams of fiber and 50 Ke Kalu years. Company advertising, said the product can "help you reduce hunger, reduce body weight."

But Peck said: "5 grams of protein can not achieve weight loss. You're drinking a bottle of ordinary boiled water before drinking will feel full than the number. When you have before them a large piece of cake, drinking water, basic protein can not stop you from enjoying the delicious cake. "

Kellogg said that many of the published research papers show that protein and fiber will make people feel too full. It is based on the results of these studies, they launched the K20 protein Aquatic Products .

Marked as beverage bottles, such products "developed by experts," will inevitably enveloped a layer of "science" and "authority" of the halo. This is the MD beverage company drinks produced the biggest selling point.

Company owned by the University of California at Los Angeles hospital surgeon Alex? Hughes and Harvard Business School graduate, Dr. Dayton? Miller co-founded. They "n (function)" brand, developed a series of "effective, science, all-natural" functional beverages.

According to Hughes introduced the UrbanDetox beverage products can help wake up Wine ; Brainiac can improve intelligence, increase memory; YouthTrip bones can be strong, young skin.

To Brainiac example, the products contain soy protein, zinc and ginkgo biloba and other components, Guer thinking can be more agile. But Peck skeptical.

"You may infer, this drink looks like a drug. Hughes is a medical doctor, I can trust him," Peck said. Listed a number of MD research company to support their own products, are available for those who study the components, rather than the drink itself.

Experiments show Present, no official test done on Brainiac drinks, so ABC's "20/20" program was decided for themselves.

Thomas? Dr. Crook has done over the past 37 years, hundreds of studies on memory. He and Cognitive Research, St. Petersburg, Florida colleagues agreed to "20/20" program set to do a small test. 12 subjects to test by drinking beverages Brainiac whether it can improve memory.

Subjects were first set of tests for a computer, such as the names and faces correspond to the class to understand their level of basic memory. Then, some of them drink "functional" series of Brainiac drinks, the other a placebo drink ordinary, then do memory tests.

A result, people do not drink beverages Brainiac show enhanced memory, while the placebo drink (in fact, mixed in Hawaii Juice ) To those who are slightly better performance.

This, MD beverage company responded by saying, Crook experiment "only 12 subjects," does not show "statistically significant."

Crook agrees, but that the results "does not surprise me, because I saw their report, adding that they drink the number of components of protein and Ginkgo biloba, and their measurement small that it will not show any effect. "

Functional beverage "China's soft drink classification criteria" in a functional beverage is defined by adjusting the beverage composition and content of the natural nutrient ratio to meet the nutritional needs of special populations Drinks Including sports drinks, nutrition drinks and beverages for special purposes other three categories. In the functional beverage market, but also a more detailed plan, generally divided into six categories:

1, polysaccharide drink. Most of the beverages that contain dietary fiber may

Article Source: http://depositarticles.com/

I am a professional editor from Chinese Manufacturers, and my work is to promote a free online trade platform. www.chinaqualitycrafts.com/ contain a great deal of information about removing gel nails , hugo bo

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