Frbiz Reports Hongrun Textile Products Marketing Strategy To Build Feature Page Down

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With the rare snow and cold, arrived in 2010. Has been down is dependent on business but feel the market in the winter warming, from the "Battle of wealth" to "wealth accumulation war." See the market situation changes, China Feather & Down Industrial Association, the Secretary-General Yao Xiaoman expressed optimism that the industry will be down the first half of a full recovery, enterprises should change in the development of ideas. She said: "One can only understand the situation, be able to deal with ever-changing environment, constantly saving wealth."

Agents increase the number of annual

Anhui Hongrun (Group) Co., Ltd. President and CEO Xiaji Guo is a willing to learn, love pondering people. After investigation he found down by market share in Japan, 103%, that is, on average each household has more than a duvet. In the United States and Europe, the market share down by over 50%. In China, the market share was down less than 1%, if this figure increased to 5%, this potential wealth will reach 2 billion yuan. To achieve this goal, but also the relevant enterprises to increase marketing efforts to change the natural habits of Chinese consumers. "Chinese people's traditional habits change is not easy, there are a few down in export production enterprises were declared to explore the domestic market, but they are much cry less. Hongrun only a few years ago, began to focus on export co-development of the market to domestic and foreign markets. "Yaoxiao Wan said.

Father of Modern Marketing Kotler once said: "Good business is to meet the demand, the enterprise is to create a great market." Along with the improvement of living standards, changes in consumption concept, Xiaji Guo Ren Wei duvet is able to effectively improve the quality of life a commodity, Hongrun have the responsibility and obligation to promote cultural and professional knowledge down. "After the efforts of the past few years, we have reached hundreds of domestic agents, agents with annual sales of millions of dollars on the number of annual increases, Hong Runyu wool and textile products has been achieved in the rapid development of the domestic market. Corporation 2009 In the same period the previous year sales increase of more than 5 times, become a dark horse down the textile industry. At present, Hong Runyu down into the domestic cities have been the market, the Ritz-Carlton Beijing, Financial Street super five-star hotel to use Hong Run-down home textile products received the last U.S. President George W. Bush, Secretary of State Condoleezza Rice and other officials. "Xiaji Guo told reporters.

Magic "circle Velvet" favored

See Hongrun development performance, Yao Xiaoman analysis: "The Hong Runyu velvet was able to quickly enter the market for two reasons, first of all, excellent product quality and industry standard certification earned the trust of consumers. In China down by industry, such as Hongrun Group, had won the 'China Famous Brand', 'China Famous Brand' and other prestigious companies numbered. Second, the company is to enhance brand image and visibility into hundreds of million in funds for propaganda. nearly In recent years, several CCTV Hongrun Group report and publicity, and in the domestic first-
line subway and buses the city to do large-scale outdoor advertising, attracted wide attention. "

Understand Xiaji Guo's "circle of velvet" has created a 1 billion yuan of annual export success, the reporter is very concerned about whether he should play the "circle of velvet," the trump card, played in the country with annual sales of over billion "drama." Xiaji Guo said: "The magic 'circle down' full use of the international community recognized down 'down the world's best' - the advantage of Anhui large white goose down flowers, 'circle down' pure cashmere content of 95% or more flowers per gram 'circle down' with velvet flowers 100. It is a leading international standards, unique cutting-edge technology, although in this production of high-grade down the price of similar products down by 3 times, or sought after by the international market, After entering the domestic market is also favored by the consumers. "

Hongrun Group down with high-quality products to expand the market, also create an excellent marketing team, started the Hongrun brand, establishing a nationwide marketing network. 2010, the company will offer 300 large and medium cities in the country stores, large shopping malls in the country to open 200 stores in the store. 2012 Hongrun product will cover 70% of the country's prefecture-level cities and 20% of the key county-level city in 2015 covers all prefecture-level cities and 2,800 counties in the country for more than 90% of King's shop set up shop and compliance Hongrun counters. In addition, the Hongrun Group will set up in major cities Distribution Center, delivered to your door within two days to achieve the establishment of nationwide marketing network.

Feature page to create domestic products

Based on 10 years of export experience, Hongrun group closely linked with the international market for the developed product design, pattern, style, content and other well known science and technology. Duvet and home textile products in the design, Hongrun to improve the quality of people's sleep for the purpose of safety, health, green, practical, comfortable, health-care start, leading the trend of similar products.

Anhui Province-class excellent company building technology centers in Shenzhen, Shanghai, Beijing and other places with product research and design institutions, the existing more than 30 full-time R & D personnel per week, two or more new products are introduced. Xiaji Guo said: "Our technologically advanced, down disinfection technology is designed to introduce advanced technology from Germany. Hongrun more than 400 series of varieties of existing products, at prices ranging from tens of dollars to several million products that range from high-middle and low, can to meet the different levels of consumer demand. "

Order in spring 2010 meeting, Hongrun launch self-developed 20 key new feature pages of sets and the variety of new products. The feature pages of new products are carefully crafted Hongrun patent R & D products, from fabric weaving to dyeing, embroidery process, from raw materials to packaging design down, without exception, people poured into the efforts of all Hongrun. To promote these new products, the company developed a special preferential policies, to make the feature pages of brand new products become Hongrun highlights.

Article Source: http://depositarticles.com/

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