Frbiz Reports China's Robust Growth Into The Period Of High-End Refrigerators

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In the last in 2008, 2009, two years, the high-end refrigerators market development in China is far superior to the performance of the entire industry, out of a "golden rooster standing" of the stock market. Among the many industry seems to have experienced over the years of accumulation and precipitation, the Chinese high-end refrigerators will be available this period of robust growth into the market of the product range and sales proportion will quickly increase, and the corporate promotional efforts will be turned to high-end refrigerators.

In addition to Haier, Siemens and other traditional high-end refrigerators lead the business, the past two years, may sound, the United States, and Meiling and other enterprises also have to join the market competition for high-end refrigerators, high-end refrigerators trend in the Chinese market presented "Dikaigaozou "situation.

Forces into a new high-end refrigerators
According to the latest release of statistics Yikang Show: 2009 January-December, in the three areas above the high-end refrigerators, let the sound of market share compared with 2008 increased by 119%, was double the growth momentum. Coupled with the high-end refrigerators had already established a lead market position of Siemens, Haier two brands, along with the high-end refrigerator market in China has been rapid growth stage to promote universal access to the maturity period of transition, and the entire area of the high-end industry market share in the event of a significant change.
In 2009, China's refrigerator industry, the market position of domestic brands to further expand the retail volume share of more than 76.31%, retail sales share of more than 63.71%, firmly take hold of market dominant position. Once occupied the absolute mainstream of double-door refrigerators from 2004 to 92.3% in 2009 to 78.7%, while the three refrigerator has risen to 13.1%. Similarly, the share of open-door refrigerator in 2004 from 0.8% in 2009 to 3.5%.

In response, industry analysis, along with the continuous improvement of people's consumption level, the state policy of home appliances to the countryside continue to advance high-end refrigerators markets and rural markets will continue to be the refrigerator market in 2010, two important growth point. Especially the "trade-in" policy, as well as a pilot last year in air-conditioning, "energy-saving Huimin" project will be for refrigerators, washing machines and other areas of radiation, which will further stimulate the high-end refrigerators sales growth in urban markets.
Some experts predict that by 2010 the market share of China's high-end refrigerators is expected to exceed 35%, optimistic forecast the maximum can reach 40%. In urban markets, the proportion of high-end refrigerators sales will exceed 50%.
Rong Sheng become a major dark horse

Suffering from the economic crisis in the global refrigerator industry, market demand, the overall slowdown of the great environment, the high-end refrigerators are able to choose to go against sharp rise in sales? In the high-end refrigerators dramatic changes in market competition, the capacity of sound, the other powerful forces in the United States intervention in turn to the current market structure What are the impact and influence?
Statistics show that in ekon: 2009, Rong Sheng refrigerator sales rose 18.23 percent, higher than the industry average increase of 2.4 times, once again showing the strength of old enterprises refrigerator industry. New Army and the industry, the U.S. refrigerator sales rose 48% more than the rate of growth is quite eye-catching the ball.

Industry experts point out that in 2009 the creative capacity to implement sound of refrigerator industry benchmarking project, their technical skills and design, process quality levels, production efficiency, cost control, etc. have been greatly improved, even from a global scale to measure, but also called "the industry benchmark," the competitiveness of products in the market and further strengthened to promote sound contrarian allow a key factor in growth.

Relying on advanced technology and advanced technology, capacity of acoustic refrigerator in 2010, the occasion marks the beginning of the overall development. Recently, Rong Sheng rolled out eight large series of 67 new refrigerator models, including multi-door, right door a total of 9 large capacity refrigerators, appearance beautiful novel, with the latest wave of major new products compared to foreign brands in the world.
Since the US-Van Tai Luo refrigerators hit the market, a variety of products have occupied 20 of the door, multi-door, three other high-end market, product demand, and its unique European-style appearance, simple style, to create a new high-end refrigerators genre. A few days ago, Meiling re-launched an upgraded version of the Athena BCD-350W series of high-end products such as the seven-round fight by adding high-end market.

Article Source: http://depositarticles.com/

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