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Frbiz Reports Bao Tuan Wenzhou Shoe Onto The Road Of Development

By: himfrman

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Under the impact of the financial crisis, Wenzhou enterprises in the domestic distribution channels drawbacks exposed. The long-term reliance on foreign trade for a single leg walking Wenzhou enterprises, particularly in apparel and footwear companies faced an unprecedented winter. Wenzhou manufacturing has reached a new crossroads. In order to promote the steady development of Wenzhou shoe industry, Wenzhou shoe industry in the Government's assistance, embarked on a Bao Tuan development.

1. WENZHOU one purchase
January 8, 2009, the first "Wenzhou people to buy" purchase Mai Plaza in Tianjin since the soft opening, the Wenzhou Administration has been very frequently shot, and has achieved tangible results: in this year's "two sessions" of the government work report, explicitly proposed the establishment of "Wenzhou Famous shopping center" of the target; department stores in China Summit Forum, held in Wenzhou were purchased Shoppes at win-win cooperation seminar; and jointly organized by China Central Television to buy the brand name of Wenzhou-oriented operation Forum; invited more than 90 from the National Wenzhou out around the outside temperature Ji mall dealers and responsible person to hold Wenzhou brand marketing meeting; in Zhenjiang, Nantong, Urumqi, Qingdao, Wenzhou and other places were purchased and eventually opened a center; August Wenzhou municipal government issued the "Wenzhou Name Share project proposal ", a strong promotion of the Wenzhou people to buy items," Wenzhou "word once again become a strong sign the Government's overall package.

In 2009, the Wenzhou city government to "extension markets to safeguard growth," the primary objective, actively seeking new economic environment of the industrial transformation of the mode of operation means and the brand. So "Wenzhou people to buy" project came into being.
Wenzhou government hoped that through this innovative approach of combining "Wenzhou people to buy" as a regional brand to conduct an overall promotion, in order to raise "Wenzhou create" market share, drive new developments in the manufacturing industry in Wenzhou, the "Wenzhou" this brand more brightly polished. Wenzhou Municipal Committee, deputy secretary, mayor Zhao Germany said that, while expanding the market over the past Wenzhou people are "one-man operation," then now is the government, chambers of commerce, industry associations and enterprises "joint action." Implementation of the "Wenzhou people purchase" promotion program is started Wenzhou create an important platform for regional brands. Over the years, Wenzhou has become a "brand capital." Now the city has a 35 "Guo Zihao" characteristic industrial bases, with more than 200 famous brands and Chinese well-known trademarks in China, more than 400 brand-name and Zhejiang Famous Trademark, Zhejiang. Wenzhou, the quality of a number of light industrial products can already comparable with the international brands, cost-effective high, at home and abroad have a high market share. Wenzhou, products and brands can be supported by the completion of the "Wenzhou people to buy" in advance, "Wenzhou people to buy 'advancement will increase at a higher level of Wenzhou create regional brand.

2. A collective positive and shopping malls docking
August 21 morning, the Oujiang River, Wenzhou International Exhibition Center. A by the Wenzhou city government and the Chinese Department Store Business Association's "Famous Shoppes docking into the show" in the grand opening of Wenzhou International Convention and Exhibition Center. Docking invited more than 300 major domestic department stores with annual purchases exceeding 1 trillion yuan. The exhibition there are 42 well-known shoes and apparel enterprises in Wenzhou nearly 50 brands participate in the exhibition booth fee is wholly subsidized by the city. During the exhibition, from across the country more than 300 large department stores, 30 chain Shoes City of the responsible person has 42 well-known shoes and apparel enterprises in Wenzhou exhibitors to reach more than 500 cooperation intentions. Expected annual Wenzhou shoes and apparel will be in these large department stores increased by 100 billion yuan in sales.

3. Unified use of Wenzhou (International) Shoes logo
In September 2009, "Wenzhou (International) shoes" Zhejiang famous brand allowed to use the terms of the regional group of experts recently passed validation, which marks the first of Wenzhou City, Zhejiang regional brands Union standards, will soon enter the implementation stage. The first selection of the alliance Wenzhou shoe enterprises in the future may be in the product packaging marked with "Wenzhou (International) shoes" unification flag. Shoes Industry Association revealed that, initially planned for the city's 212 Class A shoe selected 100 or so in the future to play the "Wenzhou (International) shoes" unification flag. In 2006, the municipal government choose to carry out Wenzhou shoe enterprises to cultivate famous brands to enhance the quality of the pilot to enterprise-class ABC is divided into three categories, respectively, dynamic management, the focus of the A class enterprise for helping.

Article Source: http://depositarticles.com/

I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. www.frbiz.com/ contain a great deal of information about plastic roofing panels,modern fabric sofa,cover on leather, welcome to visit!

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