Frbiz Reports Apparel Industry: A Commercial Progress And Brand Deterioration

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In this unusually cold winter, the third most bookstores curtain call, and called the country's largest privately-run bookstore out, the result was not just a love of books sigh. Dangdang their mouse who defeated third pole of reinforced concrete, the frightening thing is such a battle is still fashion industry continues. In 2009, the last day of October 2008 was stationed in Beijing CBD, the United States and the United States Department Store went so far as to close their doors, but accompany it with the quiet and go away, and there are far away in Shanghai's Huaihai Road store.
Sudden the face of such and such a series of dazzling, as clothing people, who could read and understand the tears of business?

As early as eight years ago, apparel Times sponsored the "China International Women's Forum", when he was president of Beijing Scitech Plaza, Wang Xinmin venture to say a relentless: we have the department store is actually doing real estate! Can be described as laying bare the secret. China has a number of department stores, there are that many Huang Shiren type of landlords, even today it seems that this situation has not changed much. The face of such a light cavalry Taobao large-scale attack, I do not know who used to be able to help those who are lords of the landlord's shopping malls, adds a little courage, self-improvement?

We can also see that the reform of clues: for example, last year's fashion business emerge in a new, rated Department Stores and Commercial aristocratic Beijing Lufthansa Friendship Shopping City went so far as the door in their own plays a game of T-Taiwan show, invited VIP customers on-site subscription. This probably can be seen as a traditional department store from the "Rent Collection Marketing" to "service marketing" into a landmark event, just do not know that Lufthansa's awakening will buy "unprecedented, none ever after" of loneliness.

Along with department store rental income received succeed become soft, apparel brand their silent protest. Have more convincing is the Youngor to the hundreds of millions to buy land in Ho Ju shop, head of Lee as Cheng also said a vicious words: I was forced out! Li Ru into the original intention was "driven to revolt" approach to challenge the unspoken rules of fashion business. However, his unexpected is that, along with the skyrocketing land prices, Youngor over China's "private plot" has fueled a "no intention of getting results inserted Liu Yin," the magnificent landscape, so that the eyes of peers with envy drop of blood. Metersbonwe followed followed suit, interpreting the new version of the commercial real estate into a legend. However, with the paradoxical implication is that bosses are not bad money, but do the brand relevant?

Department stores to do business when the property is a disgrace to the department store industry; clothing brand to do business when the property is also a garment industry tragedy.

If you can not get through business and brand, "Renduermai" is but a lose-lose. This is in fact shopping malls and clothing veterans hearts to understand better than anyone else. Fang Jian had long been complaining about the "business-enterprise cooperation," the eyes of the brand CEOs faster the relaxed and Wang Chuan, or that "but thunder, but no one came down," during which the tricky not worth mentioning. Public letter to the Department in 2009 led in formulating the "Famous into the Shoppes," the guidance, and for a large static and dynamic. However, such a good ambition seems to have finally become a burden Barber ---- a cold and a fever. The reason is simple, one of China's Famous If you do not follow the unspoken rules out the card, simply could not Shoppes; two Shoppes according to China's current system can not be achieved, "10000 class Shuang Tian Jing freedom" is hardly fostered a genuine Famous.

Marketing has a very important word called "path dependence", probably in the eyes of the chiefs of department stores, brands like the vegetable garden of leeks, cut the Yi Cha Yi Cha have done used to send Morishige. At once so that they become a reformer, for fear Shudao harder than walking. However, shopping malls and then cattle, but also cruel, after all no match for the market to help the brand if you do not think these "river" add water, shopping malls this "river" is probably the only kill date. Brands are really grateful to be asked to Taobao, its appearance, how many shopping malls make arrogant chiefs understand what is called "catfish effect." Suggested that those Chouchangbaijie chiefs of the mall in the winter dry tears, read Lu Xun's "Diary of a Madman", which has made a most worthy ruminate: never do that, right? Profit is the bounden duty of shopping malls, but the rental income you not to do. Only when the mall on the real estate business into a service provider, so that brands from the knees into a standing, those remain in the economists call an attractive domestic market, it really belongs to the people. In other words, only the business of falling, and only the brand's progress.

Article Source: http://depositarticles.com/

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