Film on the Web - The next Advertising Development

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Streaming Video is the opportunity of the Internet. 'Uses of Digital Media', a article by Aberdeen/StreamingMedia.com, found that in the United States of America $2 billion was being used up on streaming media technologies, and is expected to grow to in excess of $12 billion per annum over the next few years.

Nowadays the Web is the greatest rising marketplace and offers international opportunities to all, from international conglomerates to the single individual at the kitchen table. What though is the most effective method of communication on the information super highway? The Internet has become the place to connect with one another and the means to search for and track down information. Video streaming brings a totality up-to-the-minute dimension to this experience for everyone, be they business persons negotiating a deal, friends and family keeping in touch with their loved ones, or people sharing a common interest seeing one another for the first time.

For communication to be of use, it must be of use. People are expounding immense amounts of time, effort and money to commune well on the Internet. Studies have revealed that using video on the Internet gets people's interest and increases the probability that the idea will be remembered.

Humans remember:
10% of what they read,
30% of what they see,
50% of what they see and hear together,
And 80% of what they see, hear and do.

(Source: Dr. Mehrabians, Study of Communication.)
This should have a considerable impact on how one uses the Internet as a means of communication. Email changed the Internet, but video is changing the World. Email has develop into the fastest growing form of communication. Every day billions of emails are sent and received and the number continues to grow, (even allowing for the known problems of Spam, viruses etc.) several analysts are predicting that the quantity of messages will ultimately grow to as many as 100 billion a day! This may well sound great, but if one remembers that to be of use communication has to be successful, plainly definite strategies will have to be developed to achieve this aim of successful communication.
The three chief problems that have to be considered are:
"How do you make your message 'stand out from the crowd'?"
"How do you ensure uniformity of message (so everyone sees and hears the same message?"

And "How do you try to ensure your message is not confused and misunderstood?"

Some people have started to include pictures and images to help convey the meaning and to add impact, but that still doesn't solve the problem! This is because we are used to 'face to face' communication, where the message is interpreted not only from the spoken word but also the non-verbal communication. 55% of a messages implication is derived from facial expression and 38% is derived from gestures, body language etc.

So what is the answer? People online need fully integrated video streaming facilities for their online communication and this technology is available now, ranging from Video Email, Video Instant Messaging and even live Webcasting and Streaming Web TV. Streaming Video is the internet future, and now is the time to place ones self at the forefront of this next communication revolution.

Article Source: http://depositarticles.com/

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