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Exploring The Different Optimisation Tactics For Google, Yahoo and Bing

By: Keith R Lunt

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If you are struggling to optimise your website for one or more of the main search engines, then no doubt you will be questioning what you need to do to get to the top of one or more of them. But, what are the differences in methods for optimising for each search engine? What does each search engine favour?

Much is talked round seo approaches and what is required to get to the top of any particular search engine. But, most of these discussions centre about what is required for Google optimisation. This is fine, considering they currently carry most of the search visitors, but what about Yahoo and Bing, both of which have plenty of visitors?

A while ago I started to optimise two of my own different websites for the same keyword phrase, and more than the 15 months since I started this I have watched them move about and finally one of them take top spot on Google. At the same time, the other site takes 2nd spot on Yahoo and Bing and 4th on Google.

This is extraordinary, but the web site that is 1st on Google is not on the top page of Yahoo nor MSN, which tells me lots round the different tactics used to optimise for these search engines.

Now I have to point out that I have done a lot more work for the site that is top of Google and that is why it, rather than the other web site, takes top spot there. But, that indicates clearly what is required to reach the dizzy heights of first place on Google - ample of article writing and guest posting. I have lost count of how numerous articles and guest posts I have submitted to a whole arrange of directories and websites, but it has been done on the side of other activities, so it is achievable by anyone.

The important factor is that the web site does not feature top 10 in Yahoo and Bing, even if the other web site is second, with less articles and guest posts. For these search engines other factors are important.

With these search engines, the incoming links have been indispensable. That web site would not have risen the way it has without them, but Yahoo and Bing do not put so much total faith in the inbound links. For the site that does well on these two search engines is also the website that I did a little bit (but not too much!) work on the code.

Both websites have the keyword phrase in the title meta, but it is merely the one that does well in Bing and Yahoo that then goes on with additional mentions of the phrase. This web site also has the search terms in the meta description, the keywords and twice in the body (once being in emphasised text). They also occur in a h1, but as part of a longer phrase.

So to reach top spot in Google, one mention on the page is enough (and even that is not required), but to rank well for Bing & Yahoo, ensure that that you do at least mention the search terms a couple of times, but do not go excessive.

Article Source: http://depositarticles.com/

Written by Keith Lunt of Real Web Traffic. If you want to read more about affordable website promotion, call into the site!

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