Everyone's favorite subject, The recession.

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It's time for everybody's favourite topic right now.

The industrial economy slowdown.

But regardless of all of the awfully real concerns, products still have to be moved, sales need to be made, and firms still have to publicize. As we are all too well aware, the marketing budget ususally the first to get slashed when times are tight. So how does one attain more, with less?

The veritable brain trust that's the Middle college promoting crew tackled just such a subject this week in our monthly meeting.

There are 2 schools of thought as to the way in which the recession is going to impact markting:

One. The recession will shift less quantifiable selling from print and TV to more targeted digital channels on the web.

Or

2. Even if digital outlets fare better, there just isn't any money to go around.

John Wannamaker, the daddy of modern advertising, famously expounded, "Half the money I spend on advertising is wasted ; the trouble is I do not know which half." Even in the best of times, developing an optimized advertising strategy is a challenge. During these penny pinching times, the requirement for the highest bang for your buck is even larger.

While everybody at the table accepted the pinch of tighter budgets, spending on anything that can't be measured just doesn't make sense.

What about the social media promotional strategy in all this? And remember the ancient art of e-mail marketing? Will it see a resurgence?

Does this economy mean companies are less ready to try a new approach? Yes, it's tough to measure the direct ROI of social media monitoring, but the barrier to entry is low, and with an experienced person on staff armed with a well-oiled blog and Twitter account at the ready ( among other social media tools for listening, identifying and engaging in online communities ), they can the take advantage of free services to build and buttress relationships with current and future clients. In fact, pairing a social media strategy in a recession with a measurable web advert buy, may give brands some of their best chances to maintain a powerful relationship with clients while competing corporations are struggling to survive.

buyers are being deluged with sales as the corporations struggle to grab our attention. It just could be the relations that contribute.

And then there is e-mail. Good old, trusty email. As discussed in a recent article, "It works, it's cheap, and ( your ) return is high. It is a safe harbor in troubling times." we are expecting to see a rebirth of e-mail selling ( Did anyone else's mailbox explode over xmas with "huge sales"? ) for all of the aforementioned reasons, and one other key factor : folks are ok with it. They know it, it has been around. We agree with this technique, but are less than impressed with plenty of the emails we're getting these days. It's not just quantity...

finally, those with the creativity ( and I stress creativity ), talent and backbone may not just survive the recession, but in fact thrive where others fail.

What other ideas or tips would you recommend for marketing in a recession?

Article Source: http://depositarticles.com/

Bj?rn K Djurner
Marketing specialist

My blog

StepOneWeb

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