Direct Mail Marketing Tips For Using CD Mailers

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Engaging with your customers the first time around can some times be a tricky task. This is proven true when sending direct mail campaigns. A good part of your customer base will have built up a tolerance to the standard direct mail practices used at the present time. This is why its of up most importance to create more value for your advertising pound - cutting down on costs here will save money in the short term but will have much bigger adverse affects in the long run.

That's why when you are planning your direct mail campaigns you should perhaps give some serious consideration to mailing CD's and DVD's with your marketing message as an interactive program or video, along with your standard fully printed letter format. Research have shown that this tactic can increase customer engagement by 60% over standard printed paper marketing materials.

The CD mailer is usually available as a standard 12 centimeter CD format and also the mini 80mm. This gives you 2 options depending on the virtual and physical size of your marketing message.

Our CD mailer is especially profitable when sending out; video, training, audio messages, software, taster products, life coaching, software updates, share holder updates and plenty of other applications.

The main benefit that people have in mind when using the CD mailers is the very high perceived value. They look totally stunning. Every panel can be printed in full color along with the CD its self and also, a A4 letter can be added in the rear part of the mailer for extra marketing bite.

To make life easy, most companies that sell the mailers also offer a complete service mailing solution. This means they take the product from your idea and create the final product, add the address labels (or print the address directly to the surface) and then send them out using the discounted bulk rates available to bulk mailing clients. This service saves you a great deal of time, effort and funds, not to mention warehousing space and staff costs.

The standard CD mailer configuration has a folded back panel, with a flap that folds over the front of the back panel and then seals the mailer shut with a self adhesive strip. This makes the CD mailer extremely light weight and very easy to use and assemble. It also give the room for the A4 letter behind the CD and allows for a continuous print pattern over every visible part of the mailer.

They are often called to as printed card mailers or custom printed CD mailers. And are printed using a process know as screen printing. Screen printing a very versatile way of printing because the surface does not have to be put under pressure like litho printing, this gives a very nice finish to your mailer.

There are plenty premium options available with CD mailers in respect to the effects you can have. For example you can select for a spot gloss effect, this is an area that is printed with just a clear gloss to enhance that area of print, this might be the call to action (website or phone number) or the logo. It really makes that area 'pop'. Metallic foil is also an choice, you can opt to have 1 of your colors a metallic foil, usually available in silver,metallic blue, red, silver, gold and other metallic colors. There is also the option for embossing, this is where a section of the mailer is raised by around 1mm above the rest of the mailer area, meaning you can feel the outline of the embossed area.

Of course there are options for pantone color matching so you can be 100% assured that the colors your need are the colors you get. This is essential to keep your branding consistent.

The mailers are post approved for the lower rate of postage, they are classed as just a standard letter in the UK, and are AUS post approved for bulk sorting for our Australian customers. saving you potentially thousands on big runs compared to normal posting methods.

Article Source: http://depositarticles.com/

If you want get a very premium solution and save a bit of cash and you can you can search for CD mailer. Alternatively Google printed CD mailers

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