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Databases will become larger and global

By: allanlovemonica

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Larry Ellison, entourage in tow, strode deliberately on-stage at OracleApps World''and pronounced that in the future "databases will get larger and more inclusive. " Sounding the anthem of his company, his went on to say that there will be fewer, but larger databases that support entire supply chains that are shared between multiple organizations.

As an example, Ellison told the audience, "There is one database, if youwill, that keeps track of all the financial histories for everyone on planet earth that is credit-worthy. So, when you're in London and you want to buy and expensive watch and all you have with you is a rectangular piece of plastic, you can just give the person a rectangular piece of plastic and they'll give you a $ 3000 watch."

But Ellison sounded defensive as he made his case to the audience in going to an open systems architecture. He was clearly trying to differentiate Oraclefrom its competitors by emphasizing its Java foundation while criticizing the proprietary languages upon which SAP8 and PeopleSoft 'applications are built.
Ellison's most convincing argument of the afternoon centered" on integration. The example he focused on was the " promise of Customer Relationship Management (CRM) "that has never materialized13 because of its lack of integration with financial management, and specifically the connection between sales and billing.

"The general CRM promise is as follows:we will give you a 360-degree view of your customer" We'll tell you about every interaction you have with your customer. That's the promise right on the front page of the Siebel15 website in CRM. Of course, it is impossible for Siebel CRM system or any CRM system' to give you a 360-degree view of your customer if your customers pay you money.

It is the height of absurdity that the CRM companies say16that we'll give you a 360-degree view of your customer except for payment; except for the financial relationship and a few others. "Indeed, as location specialists, our industry should take special note because we have been a remote ends in dealing with anything financial. In fact, this may be the reason why GIS17has steadfastly been avoided by major businesses and the reason why CIS is still relegated to solely a marketing function.

In closing, Ellison went further to emphasize the globalization of databases to be unified in purpose and scope. "Databases will become huge; they will be-come global; they will become essential for operating our trading community-ties, our health care systems, our security systems. No longer will it be easy for terrorists to just walk into an airport under their own name, hand over a passport, and we'll say, Welcome to American, Mohammad Atta ( referring to one of the terrorists responsible for the World Trade Center attacks) , when there is a warrant out for his arrest; we just didn't check the right database. "

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