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Creating A Disclosure Statement On Your Weblog

By: Keith R Lunt

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Loads of bloggers want to earn a little extra money on the side by utilising the power of their website, but plenty of wonder what the term 'disclosure' means and how to add it to a website. It is not something all that difficult to accomplish, it is just meant as a way of being honest and open to your readers by spelling out that you will be being 'compensated' for a few of your posts.

Sometimes, disclosure is a must

First let me say that a few sort of disclosure is counted as mandatory in certain paid to post systems. This is because the FTC (Federal Trade Commission) of America has implemented standards on the use of endorsements and recommendations on web sites, which I do not intend to go into here. Being a UK blogger, with my web sites hosted on UK servers, I should not be affected...

But I am! If I want to take sponsored opportunities from US based sponsored posts systems, they are enforcing the American rules around the globe. So what are the options?

Well, lots depends on the system that you are using and the promoter that is paying you. A lot of advertisers do not want to shout out that the post about them is paid for and likewise plenty of bloggers do not want to make it obvious either.

The options available to us include:

1) Add a web site wide disclosure - create a page on your website that clearly states that you might be compensated for making a few of your posts. Link to this page in your main navigation so that it is understandable to find. This method is less intrusive, whilst you might fit in stacks more text.

2) Write a disclaimer on each post - just put at the bottom of the post a thank you message to the advertiser, or a quick message saying that the post is sponsored.

3) A bit of both - create a disclosure page and a disclosure badge. Add the badge to the end of each post that you are paid for, so that readers might use it as a link to the disclosure page.

It is your choice, what you do is up to you, but the text that you use is going to depend how you go round the disclosure. If you are placing it on each post, then merely a easy message is impending. But if you create an entire page, then you have more space to be verbose and explain to your readers what you are doing.

In this case, you might write that you do accept paid advertising for sponsored posts, and that the topic of these posts will be affected by the promoter, but that the thoughts expressed will always be your own and not motivated by the advertiser.

In due course, I like to use both a disclosure page and in post disclosures, where likely. This means that I am always comprehensible with my readers, and no one might accuse me of trying to place an advert without making it comprehensible.

Article Source: http://depositarticles.com/

Writen by Keith Lunt of how to start my blog. If you want to know more about building blog visitors, call in!

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