Covert Persuasion as a Sales Strategy

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Dantalion Jones says in his book "Mind Control 101" that we constantly try to influence other people for some reason (e.g. in education). The desire to change others' minds and behaviors is one of the main functions of communication. The neuro-linguistic programming (NLP) is used everywhere: e.g. creating contempt for the competition while establishing greater customer loyalty; bringing in greater revenues; selling an undervalued product for a higher price;causing someone to reevaluate their prior beliefs.

There are models of communication and behavior that can help you become more effective in all areas of your business. Covert hypnosis or persuasion is the ability to subtly communicate with another person's subconscious mind by bypassing the critical factor of the mind. As it often takes place in the course of a seemingly regular conversation, it is also known as Conversational Hypnosis. An amusing example of using covert hypnosis was presented on TV by Derren Brown where he influenced his friend to buy a BMX bike. The bike was never mentioned in the conversation; however, it was hidden in the messages, such as "Let me tell you how I buy(K) gifts.... by (BIKE) creating the strong feeling of desire.... they BeaM eXcitement for it." Another amusing example may be presented in education where Derren demonstrates the ineffectiveness of telling children something that they must not do (such as "Don't push that red button!") without giving further instructions and disregarding the fact that our subconscious mind doesn't make difference between a negation and a positive statement.

But how do you use NLP to persuade another person to buy or try your service or change his/her behavior? Ken Hogan answers this question explicitly in his book, "Covert Persuasion: Psychological Tactics and Tricks to Win the Game." His book provides help in using the powers of covert hypnosis in personal and business life. Hogan claims that the central key in using covert persuasion is to find ways to elicit people's individual processes. These processes may be in the form of beliefs, personal assumptions, tendencies and values, as well as of their strategy for making decisions. Hogan proposes eight strategies that could be helpful for utilizing covert persuasion. Firstly you should identify a targeted problem. This is something your prospect no longer wants to experience (e.g. high costs, poverty, debts). "Omega Strategy" is a persuasion strategy that doesn't try to improve or enhance the value of a product, but is solely focused on reducing resistance. Hogan brings a "fear" as a good example on how to influence people effectively because fear is something we are all wired to fight or flee from. A good example here would be a sales campaign by T. Harv Eker. Eker is very well aware of linguistic programming, and he is using it in his program when changing "Your Money Blueprint." Eker uses fear, scaring people to death when claiming, "If your money blueprint is not set for a high level of success, you will never have a lot of money. And even if you somehow do, you will most likely lose it!"

Hogan advises that if you are going to use fear in a communication in order to encourage someone to buy your product or service, you must also include step-by-step instructions in your message in order to be successful. Simply telling someone to do something, "Don't push that red button!" or "If your money blueprint is not set on a high level of success, you are doomed!" is destined to fail because it doesn't include instructions. However, if people have heard those phrases thousands of times already (like "Smoking will kill you!"), they are vaccinated against it, and they will not pay attention to this petition any more. Hogan claims that at first we must scare people to hell and then give them specific instructions to follow. Therefore, Harv Eker gives us instructions such as "The good news is that you can actually reset your money blueprint to create natural and automatic success." You can attend Millionaire Mind Intensive Seminar and set your money blueprint on the high level of success. According to Ken Strong the NLP assumes that what appears to be "wrong" with someone is actually the perfect response to their current map of their world or your so-called "money blueprint." By changing your map or blueprint (that is, how you think about the world and your place in it), you can change your behavior. Hogan brings an example from a research where 69 percent from those told to imagine their car being vandalized said they would return to the car to check if the doors were locked. Where people experience anticipated regret they tend to take action to prevent the regret.

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Ulrica R.Richmond runs the successful website "How to Increase Sales with the Power of Your Mind". She focuses mainly on psychology of selling, NLP and covert hypnosis. She also shares her own experience in this field. Discover how to increase sales using covert persuasion and NLP by visiting this website! www.millionairemindpower.com/nlp-in-business.html

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