Cool autumn brings opportunities to sporting goods to become the darling of major brand sportswear -

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October Chiu whistle gave sports products autumn brings opportunities, especially in the major sportswear brand has become the most hot favorite this season, although not cheap, discount little, can still counter customers door. Day 7 days, Xidan shopping district sales campaign reached 3.24 million yuan, of which sales of 660,000 yuan Adidas, Nike sales of nearly 1 million yuan. The Mansion Gui Fangzhuang sportswear shop owners push activities, holiday sales rose nearly 25%.

Almost equal to casual sportswear Industry told reporters that the past two years, major shopping malls or busy expanding the business area of sporting goods, or the rising movement in the position counter in stores such as Xidan Shopping Centre, North Building first and the second by the subordinate law Ya Ya Sports Law sports company into blocks, etc., and many original colors calm and elegant suits "Territory" is bright and lively sporting goods counters replaced, sportswear has become a casual clothing store in addition to the biggest bright spot outside. In fact, the "beat sportswear suit," not because of higher margin apparel business, but on expanding sales volume increase, in recent years, shopping malls sportswear sales increased as much as 20% -30%, almost equal to casual wear, general are often installed only sell products, it is difficult to achieve such impressive growth.

Mansion Gui Fangzhuang shop sporting goods area relevant person in charge Fangjing Li told reporters, apparel market has been enlarged, the biggest reason is that thermal fitness, recreation heat, heat the rise of the Olympic Games, plus sports wear their suits than the consumer object broad, almost all ages, "Clean Sweep", so in the recent years, large department stores and well-known sports brands MALL counter area bigger and bigger. In addition, the sportswear own style, color over the previous few years, great changes have taken place, more vibrant, more fashionable, casual Solstice began work quickly grab equipment, school uniforms market.

In Jinyuan Lufthansa MALL, reporters found that many sports brand launched a two-piece removable, or sportswear, thick soft layer design is clearly grasp not only deal with outdoor sports, or mountain cold, told reporters that sales staff, This sportswear market for a down jacket, winter comes to sportswear collection jacket in the form of light, wind, water in an obviously more stylish than the heavy down coat, easy for young people to accept. Of course, even the ordinary price of domestic brand sportswear and casual wear brand comparable and more foreign brands, and functional outdoor clothing prices even higher. In general, unlined garment / pants Price per 400 yuan -600 majority, but a brand coat or jacket all the more than 1,000 yuan, 1,000 yuan brand sports shoes are about the average price.

It is understood that the market more popular major international sportswear brands Nike, Adidas, Puma, New Balance, back to back, a pioneer and national brand Li Ning, Anta, Conwy, etc. which is slightly higher international prices of branded products, but products in the professional level, style, function, material and technology, in no small advantage there, but most of the domestic brands in the price to make a fuss, for the pursuit of "cost" of consumers favor.

Women's movement surged consumption Women have always been the main force
shopping, fashion, hot of course, the women's movement driven consumer hot outdoor sporting goods important reason, only a few years ago, sportswear market is still dominated by men, color dull, monotonous style, wearing apparel also be seen as neutral symbol, and in recent years, more and more women like sports, the mall began to lay out the movement counter to open the colorful sportswear and sports shoes. In addition, in order to meet women "shop" the spending habits, many businesses set up in the sports stores in multi-sports area free of charge to customers, consumers can exercise experience here.

Zhongguancun Shopping Center Shoppes Sports City's sales staff told reporters during the festival of women come to buy a lot of sportswear, but also their quality of clothing, style, color requirements higher than men. In fact, female fitness is more rigid, their demands on apparel, men not so casual, a sportswear N times a week to wear something almost impossible, a customer wants to buy a few sets of sportswear are common, but now products also can not meet the requirements of women. Such as yoga, Pilates, physical training, Latin dance, jazz dance, are all women favorite sports, these movements have their own requirements on the dress, but now good quality, suitable for aerobics and yoga apparel few.

To seize the Chinese high-end fabrics
Outdoor sports industries in the Western developed countries have for centuries, currently only outdoor brands have hundreds, but the domestic outdoor sports of the last century was 90 to start, as Beijing, Shanghai, Guangzhou, Kunming the rise of cities such as outdoor sports, outdoor sports goods consumption level and consumption of the concept of rising main technology in the fabric of international high-end brand has started to cultivate the Chinese market.

Recently, the world's largest manufacturer of outdoor apparel fabric GORE-TEX officially launched its campaign in China and set up factories in Shenzhen, in order to fight "ALICE" the recognition of high quality, GORE-TEX that "experience endless" slogan, not only to protect the Great Wall of British foot William? Lindsey, China has mountain climber, Ma Yihua, and others as their own outdoor hero, and officially released in China for the majority of outdoor enthusiasts, "Experience endless fund" look at the national level to promote the outdoor collection outdoor sport enthusiasts.

It is understood Ozark (Aosuo Ka), BlackYak, Pathfinder, Colombia (Columbia) high-end products, TNF, HBNature, Toread, Nikko, Asolo, Arcteryx, Garmont so basically using waterproof, breathable and the wind in the GORE-TEX fabric, a series of products for the jacket series, has good wind resistance and thermal performance, the most important thing is that this high-tech products have not come in and rain penetration of steam to produce sweat out the effectiveness of distributed , most of these anti-trench coat made of a more relaxed hooded windbreaker style short, convenient, casual wear, which together with a plain sweater enough to withstand sub-zero cold. Of course, now it is only for professional high-end apparel market, prices are generally a few thousand dollars.

Sportswear market quite a mixed bag Although normalizing

sportswear sales, but the high price of branded products to many consumers are prohibitive and instead pursue more "practical" products. But the Municipal Quality Supervision Bureau recently announced sampling of knitted garments

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