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Choose me Google - How Google Picked me

By: Peter R Smithson

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My interest in how search engines pick websites and to display them on the front page began in 1999, 12 months after Google was founded but before anyone had heard of it.

I was working for Ericsson as the general manager of Sony Videoconferencing. I knew the internet was bound to become more popular and had to become more simple to use. I spend $25,000 of the companies' money building a beautiful looking website called virtual-travel. It was just super. It had pretty good content about our products we had available, but not much general information. After I finished putting the site together I wondered how people were going to find their way to it. After we publicized the launch with an outbound email we had a surge in traffic, but then it fell to nothing. I knew what a search engine was, and knew who Google was; we thought it was just another one we were starting to use a little more.

People back then were still not regularly going to the internet to find stuff they needed; alongside us humans being creatures of habit, we just found it hard to use. Looking back, websites were back then not so great, and didn't have much information either. It was just easier to grab the yellow pages or newspaper and call the business that was spending on the biggest, brightest advertisement on the day.

There wasn't a search engine popular or powerful enough to govern how websites should be; and reward them by showing them at the top of the search results. So the trouble lay at both ends...the users thought it was hard to get what they wanted, because it was actually very hard!

I recall wondering how to make these search engine's to know about my new website and rank it at the top of their page. I phoned the website company we had spent all the money with, and they didn't know....or wouldn't tell me. So I found out who were the largest website design-houses in the city and I asked them. Two more of these companies couldn't, or wouldn't tell me. Until one smart chap finally said to me "yes I know, with Meta Tags"....I remember saying "ahhhhh...Meta Tags..... I love it!" He was quite right back then....that and a keyword stuffed URL and Meta info, was about all there was to search algorithms. My fascination began.

What has changed for the consumer through the success of the internet....it is that it is no longer the company who spends the most in the newspapers and yellow pages that gets all the phone calls. The Google search algorithm strives to deliver results for businesses that has done the 'hard road'.....the company that has been around the longest, provides the most organized information, and the one that links to, and from alternate information sources. Search delivers the business who has been creating and organizing their content to deliver relative original information.... the authority in that area or topic.

So what do internet marketers do? We replicate the natural process a website would normally take years, and do it in just a few months....or in a year or so. To really understand how internet-search marketing works, you have to first understand how it is naturally intended to work.

Of course Google is well aware of internet marketers, and knows Search Engine Optimizers (known as SEO's) are not going to go away....so they have to accommodate us and we have to oblige them. It is vital when doing SEO to remember to make it look natural. This is known as 'White Hat SEO' and is deliberately obliging Google. Then there is 'Black Hat' SEO; those that set out to try and fool Google, and quite frankly they will always eventually fail. Google only employs geniuses to contribute toward the algorithm; and they have plenty of these geniuses, all over the world. They are all continually revising and contributing to this algorithm; now likely to be the world's greatest and longest equation. It is updated about 10 times a week. So it is pointless to try to outsmart it.

So it comes down to this question - What can an Search Engine Optimizer do, to make my website look mature, informative, organized, and present as an authority in my industry in order to rank on Google front page?

Article Source: http://depositarticles.com/

See Optimax for advice on SEO Internet Marketing and search engine marketing or tips on how to improve your website traffic.

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