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Chongqing Suning To speed up the pace to build 6-7 flagship store - Suning Appliance, home appliance

By: himfr

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2002, the Yuzhong Suning airborne fortress expanded store-opening, opening up a new battlefield southwest, and the town market from drastic changes; in 2007, five years, the Chongqing Suning has grown into the industry everyone look the giant trees, City leaders Xiushan appliances.

And planning in the next 5 years, Suning will be a "flagship" in the end, achieve the same city at the same time expanding penetration and remote simultaneously.

Both quality and speed

Just five years, from scratch, from one store to the current 19 stores, Chongqing, Chongqing, Suning stationed since 2002, started the journey in the chain can speed up the development: from 2002 a new open shop, 2003, three new shop in 2006, 4, 5 half of 2007, even more impressed that this 51 day, Chongqing Suning opened four stores over the same period, the highest single-day mountain home appliance shop the number of the most.
Su Ning, general manager of Houen Long
Chongqing Chongqing Suning about the five-year results of the development and filled with emotion, he said: Three mountain home appliances market, occupies half of the high-end area, look at these 5 years, competition appliances Chongqing, Chongqing Suning dominate. Both single-store chain, or territory quality, or integrated forces, or industry rankings.

Blind expansion in other businesses endemic today, Chongqing Suning path of development in the chain always "both quality and speed, quality first" concept. In 2006, Chongqing Suning first proposed the "appliance stores satellite distribution," the chain of planning, that is the flagship store at the core, the center stores to focus on the advantages of community store chain to complement the layout, so that all fresh and new.

Innovation to lead the market
To the mountain city of Chongqing
Suning Appliance market presence also brought innovative marketing model, in 2005, Suning first start, "0 down payment, 0 interest rate installment of" buying home appliances service, created a precedent for the Chinese consumer appliance credit; 2006 , the first flagship store in guanyinqiao pilot broadcasting in English, the international standard; and Bank of Communications launched a joint credit card, 2007, the first in the stores of bank ATM cash machines ... ...

Along, services are Suning's editing software. This is five years, Chongqing Suning Group headquarters in addition to promoting "Sunshine Sincere service" great policy but also with Chongqing's local characteristics, develop a number of innovative new services: air conditioning 2 hours to install in place to address the customer faster in the summer buy quick demand; 3C maintenance center into the store to meet the needs of consumers anytime, anywhere; service into community activities, to the sun Suning service to every community around.

Flagship pilot group next 5 years

2006 10 months, guanyinqiao flagship store, turned out to Suning's first 3C + model is the first of Chongqing. Suning call center based survey data show that 3C + flagship store Suning had shopping behavior of customers shopping satisfaction as high as 98.1%.

Planning in the next five years, Chongqing Suning flagship point of our target is 6-7 at home, the original center of the development of well-established good business upgrade flagship store, community center shop shop upgrade, ensure that each core business district has more than one flagship store, in a potential market of 23 large market space will be changed "one in a shop," the traditional model, created a "store 1 +1" (that is, coexistence of two stores) situation, so that the same city expansion penetration and remote simultaneously.

Hou general also said, Nanping and Jiefangbei flagship store has been put on the emergency agenda, and the world will meet during the year. In the next year, the Yangjiaping, Shapingba several flagship store will be forth.
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