Chiropractic Marketing - How To Develop A Strong USP That Will Fuel Growth For Years To Come

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By the time you finish reading this article, you will understand how to set yourself apart in your market. This is an important part of your Chiropractic Marketing Plan.

Let's begin...

If you want to lead the pack in your market, you need to develop a strong USP (Unique Sales Proposition). Are there things that you do in your practice that nobody else does? There should be. If you are not purposefully creating an amazing experience for your patients then there is not much to set you apart from your competition.

Your USP is not a mission statement or fancy slogan - rather it is an all encompassing promise to your patients that makes you unique. Maybe you are the fastest at what you do. Maybe you are the cheapest (I don't recommend this).

You really need to get creative about this. Being a great Chiropractor is expected and is certainly not unique. Your market demands more of you than this.

I'll clarify this with an example. Remember when Domino's came out with the 30 minutes or it's free marketing campaign? This became a promise to it's customers that everyone in the company could rally behind. There is no ambiguity there. More importantly it raised the bar for the whole pizza industry - nobody else was doing this at the time.

So how do you go about creating a USP for your Chiropractic Marketing Plan? Here are some steps...

1. Survey your staff to find out why your biggest fans continue to come back. Ask them if there is anything that you do that is remarkable. Sometimes this will elicit some great potential USP's but it is important that you don't stop there.

2. Survey your best customers. Find out if they think there is anything special or unique that you do for them. Find out why they continue to do business with you and ask if there is anything missing from your service.

3. Survey lost customers if possible. Try to find out why they left - is there something that you did wrong or is there something another clinic offered that was better?

4. With all of this information gathered, block off some substantial time where you know you won't be interrupted. Go through all of the data to see if there is some obvious USP. If not you are going to have to do the heavy lifting of creating one.

Remember - what you are looking for here is not a cool slogan. You are deciding what is unique about you and your services and making a promise to your patients that sets you apart from all others in your market.

This USP will then need to be integrated in everything you do - from the way the phone is answered to your website and so on.

Article Source: http://depositarticles.com/

For very specific examples of great USP’s that you can use and adapt in your Chiropractic Marketing Plan, please visit the Chiropractic Profits Blog.

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