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China roll up stand-collar fashion Hurricane Qipai Men "Sanshierli"

By: frbiz

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Listing four years, "Chinese Collar" by virtue of energetic, generous, refined determination of the Chinese temperament, in the garment industry as well as consumer groups in the hurricane blowing fashion, while relying on the traditional culture of this nation to uphold and self-confidence, has been established only Qipai 30 years, but also from an unknown business, grow into an award-winning industry leader. In 2007, SEVEN has been the World Economic Forum and the China World Brand Lab as one of the most brand value of 500, ranking 112, the brand value of 5.795 billion yuan and sales income and profit for seven consecutive years the total amount among the Chinese clothing enterprises before the top ten. In a crowded forest of the men's market, Qipai truly a "Sanshierli."

This year marks 30 years of reform and opening up, but also two generations of people have been stormy Qipai danger and usher in China's garment industry scored in a year - Qipai peers with China's economic reforms, but also with China's reform and opening up a form in the world representative within the scope of China's modern cultural, spiritual and cultural symbols, one of the special taste. Even more critical is that Qipai its flash in the pan "Chinese stand-collar," the profound Chinese culture and heritage with the modern international fashion trends closely, has been the lack of representation in cultural symbols and taste recognition of Chinese apparel industry, formed a kind of enough to carry people self-confidence and win international respect for the cultural symbol of clothing. This is not only Qipai 30 years, two generations of people's success, but also indicates that use technology as a representative of the Chinese garment industry, has come out with industry, non-branded, brand-free culture, swamps, began to a new self-confidence, in the international clothing area, and from Paris, Milan, and so the source of civilization, different cultures, costumes, creating a new round of collision and exchange. This is precisely the 08 Olympics, the Chinese people and Chinese companies want to show to the world's atmosphere and self-confidence.

Inseparable from the honor and Qipai is Qipai the history of the two "father and son soldiers." From Hong Zhao, Mr. based business, to Mr. Hong Xiaofeng innovation Qipai successful on the road all the way forward. Hong Zhao, Mr. set from Qipai inception, hard entrepreneurship, foresight and integrity to treat people the idea, and always adhere to the "quality first, quality first" business purpose of laying the Qipai success. With his Hong Xiaofeng, then innovation to bear more. "Chinese Collar" concept initially proposed, and the men's suits dominate the world market, a large environment divergence, Hong Xiaofeng under immense pressure, stuck to their clothing brand development and national culture on the market, forward-looking judgments, introduce a new fashion category -- - Chinese standing collar. Only one-year period, "the Chinese stand-collar," broke sales of 300 million yuan. China to become Qipai fashion men's endorsement, but "the Chinese stand-collar" industry has become more sought after warm objects. "Chinese Collar" wave of the innovative practice of Hong Xiaofeng confirmed: Only to do the clothing brand culture can create the myth that only made clothing is the real leader of the national culture.

In the past three decades, Qipai people to forge ahead, the development of China's garment industry has created a brilliant milestone achievements, I believe that in the next three decades, Qipai will continue to uphold the pioneering spirit of the Chinese interpretation of fashion more colorful, creating more and more "Qipai characteristics."

Article Source: http://depositarticles.com/

I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. www.frbiz.com/ contain a great deal of information about manual paper shredder , canvas inkjet paper welcome to visit!

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