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CPA Offers - What to Choose and Why?

By: Rob Stevens

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If you just jumped in to CPA marketing, then congratulations on the smart decision you have! But you might find it hard to differentiate one type from another and it's really discouraging at first.

There are some types so common that you will find in almost any network - they are e-mail-submit offers, free-trial offers and zip-submit offers.

Let's begin with something that is so popular among both the advertisers and the marketers: the one and only free-trial offers. How can it become so popular? Because free-trial offers are free most of the time for the customer, except maybe some small fee to ship the goods. Everybody is happy. The company gets a valuable lead and at the same time, the customer gets a winning product for an incredibly low price.

As a marketer yourself, you might end up wondering how in the world could this benefit you? Despite the offer itself is free, or almost free, companies are really generous with the commissions (about $20-$100 per lead). The reason is that many of these free trial offers are forced continuity programs – by taking the free trial offer, the prospect agrees to pay more for the product when the trial is up, often through an auto-bill program.

But that is another story. All you need to do is delivering the lead, and the rest will be taken care by the advertiser. The bottom line, you get a high percentage of commission on a very converting offer and all you got to do is to deliver the lead to the advertiser's sign up form. That's the reason why free-trials are so incredibly popular...

Now how about the zip-submit offers? All a visitor has to do in order for you to get paid is enter their zip code. If you want to have a peace of mind, don't worry about how the company will make money - just be sure that you do make money for each zip code the customer input in. Do these offers convert well? You bet they do! It's just they pay rather lower commissions than the others – you might earn as little as 75 cents to $1 for a zip submit, but if you're good at driving traffic to these offers, there is no doubt that you may end up in really big commissions.

Last, but not least, is the e-mail submit offers type. We hear it over and over again that "the money is in the list", but it really is not that easy, and that's why advertisers are paying big money for qualifying e-mail addresses. That's basically what you need to do to get paid: assist your visitor to enter their e-mail address. The payout, just like the zip-submit, is not that high at first sight - but you can always make up to that by driving a lot of targetted traffic.

Article Source: http://depositarticles.com/

You will know a lot more about CPA types and, most importantly, how to get it right from the start, from choosing the right offer to promoting it,, by checking out Zero Friction Marketing. Visit my blog for Zero Friction Marketing bonuses.

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