Home | Home | Accessories

CCTV tender burn household electrical appliance enterprises reflects the industry barometer - househ

By: himfr

Read More About Accessories

< BR> 11 21 o'clock the evening of 18 in 2010, prime-time CCTV
Advertisement
Bidding ended, the grappling for a whole day of bidding companies can finally put
Matsushita
Taut nerves. At this year's tender, household electrical appliance enterprises continued impressive performance of eye-catching momentum, Gree, Midea,
Glanz
Not hesitate to drop money into these giant CCTV, the amount of all surpassed 200 million bid.
CCTV CCTV tender <BR> always been self-proclaimed "China's economic barometer," the burn behavior of household electrical appliance enterprises can use this "table" to refractive status of household appliances industry, rain or shine?
<BR> This, the appliance analyst Liu Buchen, to the national grid, this year the whole, household electrical appliance enterprises invested in the CCTV resources has increased more than in 2009, which to some extent, show that the appliance business confidence index in 2010 upgrade.
<BR> Xia Hong Bo, director of CCTV's advertisement in the tender the news conference, household appliances industry, the amount awarded this year's overall increase of 80% over last year, a large
Small appliances
Business flourishing, successful business not only includes air conditioning, television, refrigerator and other large appliances, including
Soymilk
, Microwave ovens and other small appliances, solar water heaters are an emerging segment that category.
<BR> From the day of appliance performance, the U.S. appliance first to 52,010,000 won the Spring Festival Evening timekeeping high prices, while in the same period last year, the U.S. group as successful Spring Festival Evening timekeeping, bid 47.01 million yuan. Also competing that night were more than the U.S. news network standard version, the total bid amount of 2.2 billion yuan. Gree Electric Appliances to 55.23 million won exclusive special economic information network news network with a number of standard version, for a total bid amount of 2.8 billion, Gree Electric Appliance Co., Ltd. Assistant to the President Huang Jiahai more jokes, wanted to buy the entire central Taiwan.
<BR> Other household appliances industry such as Galanz old company, though for the first time CCTV bid advertising, the same courage to spend big bucks, Galanz Group spokesman Lu Ji Lie said in an interview, Galanz total amount of each bid period has over 200 million.
<BR> Not difficult to see, household electrical appliance enterprises in all ostentatious, do not hit from the money a little vague, "Happy plumbing ducks" This one verses giving itself has been repeatedly mentioned economic crisis, most recently heard, happens to be in the CCTV News Channel Comments Members of the mouth. Plumbing the first to know when the duck, when the cold water actually ducks, and now home appliance industry, "water" is the warm winter is gone, look so beautiful? May not.
<BR> National Bureau of Statistics data show that in 2009 one? October my home
Washing machine
, Refrigerators, freezers, respectively, the factory than the cumulative growth of more than 10% over the same period last year, up 4.2% in TV, air conditioning down 10%. The exports from the State General Administration of Customs statistics, household electrical appliances 1? September total exports decreased 18%.
<BR> Domestic demand growth is easy to understand, this year the state has issued
Appliances to the countryside
Energy-saving PWM, TM to three policies to support home appliances sales, the domestic market increased significantly, particularly in rural markets, but the export situation is not optimistic.
<BR> Then turned around and CCTV, CCTV has a very strong executive
Monopoly
Resources and the resource also contains a one kind of credibility inside the country. Therefore, the CCTV advertising resources are scarce, there can not be replaced, corporate investment in advertising here, a lot of brand-building benefits, Beijing Four Seasons Solar Energy Technology Co., Ltd. Mu song is the second time this year on CCTV bid, winning not only the special weather watch and increased investment in the information field, 220 million towards news world exclusive title, is the sweet taste of winning last year.
<BR> Market is not optimistic, with the particularity of CCTV advertising segment, companies know that their money where their money safer. Regardless of whether the economy has bottomed, enterprises need to be reminded that the standard of CCTV is not so good in the king's, brand advertising and promotion expenses, the total proportion of the number, distribution is reasonably necessary to grasp.
<BR> Any case, the appliance company hundreds of millions of advertising money into CCTV, at least explain life's pretty good company, we can also see the economic crisis of confidence in the company, but then again, do not be too optimistic, not even Premier Wen said the "more and more uncertainty."
<BR> <BR> Part of the household electrical appliance enterprises statistics CCTV tender
<BR> Click here to view all news photos

Article Source: http://depositarticles.com/

I am a professional editor from China Product, and my work is to promote a free online trade platform. www.himfr.com/ contain a great deal of information about wefts , straightener hair iron welcome to visit!

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Accessories Articles Via RSS!
Additional Articles From - Home | Home | Accessories
Sign Up for a free account.
Our other websites
All about SEO
Beauty Tips Forum
Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap
New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service

counter easy hit

Powered by Article Dashboard