Business model should change? Analysis of air conditioning market variables in 2010 - air conditioni

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< BR> As the role of multiple factors, for air conditioning market in 2010 price forecast of little significance ; external copper, aluminum prices rising, companies are increasing labor costs, coupled with a variety of exchange rate, interest rate uncertainty, the hot air conditioning industry may no longer be frequency and
Energy
Instead, changes in business model, companies need build "on demand" supply chain.

3 3,
Gome
Air Trends 2010 conference held in Guangzhou, including Haier, Midea, Hisense, Gree, etc., of the 27 major air conditioning companies have to be to join in high-rise. At Gome not breath and air conditioning companies signed 22 totaling 10.9 billion purchase large orders with China
Electronic
Chamber of Commerce jointly issued the "air conditioner market in 2010 Consumer Trends Report."

"Report" made clear that the country the United States in 2010, Yongle, Dazhong stores in all
Sell
Heavy air-conditioning will be a 10% decline in energy-efficient air-conditioning will reach more than 20%.

Coincidentally, just two days earlier, started out by selling air-conditioning
Suning
Electrical appliances, has released a "White Paper on China's air-conditioning industry." Suning forecast, as demand for metals will be further increased raw material prices as well as two air-conditioning subsidies for cancellation, a reduction in subsidies for energy efficiency, air conditioning prices continue to rise, there in 2010 rose more than 10%.

Although GOME, Suning the two giants of the "struggled" a long time, but as the forecast that the market there is such a big contrast, probably first time. It is noteworthy that almost two giant secretly competing with the same time, March 3, the new "room air conditioners limit value of energy efficiency and energy efficiency rating" issued a mandatory national standard, and in June 1, 2010 onwards implementation of the air conditioner market will inevitably lead to product mix and selling price changes.

No wonder some experts say the market for air conditioning in 2010, due to the role of multiple factors, price forecasting little significance; external copper, aluminum prices rising, companies are increasing labor costs, coupled with a variety of exchange rate interest rate uncertainty, the hot air conditioning industry in 2010 may not be frequency and energy, but the operation mode changes, construction companies need "on demand" supply chain.

Ups and downs of the market logic

The two giants, a bull, called down, behind the seemingly different, they have their own logic of the market.

Started out as a sales Suning air conditioning, air conditioning for many years published the White Paper, the successful prediction of the 2004? 2009 domestic air conditioning prices. Into 2010, the global warming impact of the economic environment conditioning raw material costs (copper, aluminum, an increase of 60% or more), energy subsidies, or to cancel or reduce the expected energy-efficient air-conditioning compressor capacity planning, labor costs increased 4 Large main factors, Suning prediction, air-conditioning market prices in 2010 will appear about 10% rise.

The contrary, Executive Vice President Wang Junzhou Gome is that, as the country
TM to
, Appliances to rural areas, further improvement of energy efficiency projects that benefit and universal, and manufacturers to promote large-scale air-conditioning manufacturing costs down, especially in manufacturing home appliance chain stores and large joint efforts to
Inverter air conditioner
Represented by energy-efficient air-conditioning market ushered in the golden opportunity. 2010, Gome, Yongle, Dazhong inverter air conditioner price drop will reach more than 20%.

Wangjun Zhou said China has made the 2010 U.S. air judgments of falling prices, but also due to the country the United States in 2010 with the upstream manufacturers supply and marketing business model optimization, supply chain efficiency, the China and the United States and air conditioning manufacturer successfully established a large-scale "one-stop price," "purchase and distribution," "Underwriting custom" mode, has purchased a full year of sales demand.
Despite the divergence
price forecast, but the two giant air conditioner market in 2010 still has been promising.

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