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Boosting Your Business in a Down Economy

By: Victoria Caldwell


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According to 'American Express Magazine', "Trading can boost business...that's why some cash-poor companies are turning to trade as a way to expand." Trading, or bartering, is in fact the only business that has doubled every year for nearly the last 30 years.
As start-up costs for businesses continue to rise along with other business expenses such as marketing, bartering is returning more and more to the economic world. With bartering, business owners enjoy increased sales and profits without having to spend anything at all to promote your business. There's no need for marketing campaigns, no need to prospect, no time or money wasted. A barter exchange is a free advertising venue! Imagine 100% return on your advertising costs.
In a barter exchange, the members involved will earn the retail value of their product or their service in "trade dollars", which are credited to their member accounts. A trade dollar, in a reputable barter exchange, is equal to one U.S. Dollar. As members accumulate trade dollars, they can exchange their trade dollars with any other member for any product or service they may need.
By trading members enjoy the benefit of getting the exact same products or services they would normally pay for in cash. In addition, the total out of pocket cost is just slightly over a business owner's wholesale cost of their product or service (including trade fees).
For example, if a member has a 30% costs of goods and joins a barter exchange with a 10% transaction fee, the business owner would save 60% cash by trading. Essentially this business owner gets a 60% discount on every product or service that they purchase from bartering.
Since it is a professional network, business owners don’t have to have what the other wants and the values of the products or services do not have to be equal. Each transaction is treated exactly as a cash transaction in terms of debits and credits, but without the troubles of accounts receivables. Trade dollars are transferred immediately with no time delays.
If you have excess inventory it's much easier to move it through a trade exchange than trying to discount it to you customers. After all, you probably have excess inventory because you couldn't move it. The loyal atmosphere of a barter exchange helps you move excess inventory much more efficiently.
The directory of products and services being offered through a barter exchange and trade dollar accounts is constantly expanding. Within the barter exchange network, the members enjoy the benefits of not having to depend on cash, patronizing each other instead of the competition, and being able to build strong relationships that result in repeat business.
By bartering, you are building relationships with other members and patronizing each other. Those members will also send you referrals, sending more customers your way. This clearly gives you more cash customers, too. This "unfair advantage" over your competition will allow you to take more of the pie for yourself.
Additionally by trading, members can improve their quality of life.. How so? Well, just about anything can be bartered--including vacation accommodations, entertainment, home improvements, and so on. You can enjoy the richer side of life with steep discounts simply by working smarter, not harder.

Article Source: http://depositarticles.com/

Victoria Caldwell is a trade consultant at XYZ. Barter Exchange. XYZ Barter Exchange is a member of the largest bartertrading network in the world. XYZ Barter is a risk-free trade exchangewhich allows members the convenience of paying per use, without monthly, quarterly, or annual dues.

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