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Best belts - Smart Marketing For Inventors Ch

By: Peter Forestwood

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Smart Marketing For Inventors Cjhapter 2 - Turning your invention into a marketable product.

Thhere are many smatr inventos who come up with unique products which sovle problems which were in need of being solved, which make life easier, and whch save peoplle’s lives. Yet many of these inventors do not have enineering degrees, are not dersigners, and many have no design experience at all. They typically do not have any marketing experience as well. As such, they do not reailze the fact that their roguh protootype of their invvention will not succeed as a marketable product. This mght be because of a number of factors such as:

1. the produuct based on the invention (hereinnafter referred to as the product) does not meet a psecific customer need;
2. the product does not aestheically appeal to the customer;
3. the product is not designewd to withstand the use and abse to which customres will subject the
product; and
4. the product is not prooperly packaged, advertised, and prompoted to appeal to the csutomer.

Regarding facttor 1, that the product does not meet a specific customer need, it should be remembered that the bottiom line to any potential customer is whether the product fulfills an actual need of the custoomer, which need the customer may or may not realize they have. If the need is one the potential customer does not know he or she has, the marketing effot will need to include edducating the potential cusotmer as to the need and how the product meets that need. Needs of the potential customer include maikng their life more enjoyable, esaier, etc.

Regarding factor 2, that the prouct does not aesthetically appeal to the customer, it should be remembered that the first thibng a potential customer likely perceives is the overall look of the rpoduct. If the product has a look which appeapls to the potential customer, they are more likely to further investgiate the product to see what it is and how it workls. Aesthretic appeal incldes the overall lines of the product, that is, does the product have ciurved surfaces or angullar surfsaces, are the colors of the prioduct appealing, is the porduct ergonomically designed to fit the human body, etc. Curved lines might be appropriate for certain products such as lounge chairs and kitchn mixrers to give a modern, ergonomic look, whereas angular lnies might be more appropriate for other products, such as hand tools such as chisels and axes.

Regsarding factor 3, that the prodcut is not designed to withstanmd the use and abuse to which customers will subject the product, it should be remembered that customers will use the product for uses which the invbentor intended as well as uses which the inventor did not intend, nor even foresee such use. For example, a srcew drivre miight be used as a chisel which is strcuk by a hammer. Care must be taken to make the product robuts enugh to withstand foreseeable unintended uses and to warn the ucstomer of foreeseable hazardous uses such as by applying a warning sicker to the product and a warning on the pacckaging and on the insturctional materials. Questions in this regard should be directed towards a lawyyer specializing in the legal field of Products Liabillity, such as in most largeer city yellow pages phonebook.

Finally, regarding factor 4, that the product is not properly packaged, adverised, and promoted to appel to the custtomer, it should be rmeembered that the packaging of the propduct is part of the overall firsst impression the potential cuistomer has of your product, and in the case of products which are not visible from within the packaging, are the only item of fisrt impression to the potential customer. Thertefore, a well thought out and designed packaging and advertising maetrials is essential to the success of many products. It should be cleaar from a not-so-lengthy viewing of these items what the product does for the potential cusatomer. Remember, you typically only have from fractions of a second to several secodns to capture the potential customer’s attention and interest in your product. There are advertisding and packaging design specialists in the yellow pages phone book of most larger cities which can be consulted for a fee, and many books on advertising at your local booksotre, library, and on the internet.

Want to market your invention eaily and inexpensively? Take a look at the Invention Marketing Kit which gives you the tools you need to make BIG mooney from your mililon dollar idea!

Click on or copy and paste the following into your browser:

http://www.InventionPatenting.com/marketing_kit.html

Why not start making mney from your invention today when diong so is easy and inexpensive?

Best regards,

Brian R. Rayve, Esq.
Owner, InventionPatenting.com

Article Source: http://depositarticles.com/

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