BOGO - An exciting way to look at the playground of charity giving

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Take a second and look on Wikipedia you will find these definitions for BOGO :
* An acronym in the retail industry that stands for Buy One Get One.
For example, you could say "Buy 1 DVD, Get 1 FREE!
* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.
* Cebu, a city in central Philippines.
* Norway, a village in Norway.
* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.
* The mascot of the ITESM CEM.
* BogoMips, an unscientific measurement of CPU speed
* BOGO lightBogosort, an ineffective sorting algorithm
When Mark Bent the creator of a solar powered light called BOGOLight started using the word BOGO he turned the focus upside down. Instead of BOGO Buy One Get One Free it was inverted to become Buy One Give One Free. And BOGOLight's amazing lights do just that - with each one purchased, one is given as a gift to a family group in a developing nation where so many don't have the blessing of electrical power.
What is occurring these days is that more people are switching to giving as a part of their everyday experience. This year's goodpurpose™ global study of shoppers' attitudes highlight that seven in 10 (68%) consumers would be loyal to a brand during a slowing of the economy if it supported a good cause, and 71% express that when they think about the economic downturn, they have either gifted the same or more time and money to good causes. This very same study highlighted some other key points as well like :
* Half (52%) of shoppers globally are more likely to recommend a brand that
supports a good cause over one that does not.
* and 54% would help a brand promote a product if there was a good cause behind it.
* And going even further… Around the world, consumers voice a strong desire for
marketers to connect their brands to social action. Forty-two percent say that if two
products are of the same quality and price, commitment to a social purpose trumps
factors like design, innovation and brand loyalty when choosing one brand over the
other.
With sales of the SunNight Solar™ growing, and Mark's company receiving support from both customers and the mass media with over fifteen major media articles in the last 12 months alone, this proves the statistics right.
Turning Getting into Giving
In the minds of consumers, Buy One GIVE One hopefully will soon replace Buy One Get One as the new international giving movement led by Buy1GIVE1™ spreads ( http://www.buy1-give1free.com ). It is quite hilarious because as consumers we've been so programmed to hear the word Get when some one says Give. So many people still say the word get when I say I am from Buy1GIVE1. I predict that quite soon Buy One GIVE One will roll right off people's tongues as they feel more and more connected with giving giving that they are automatically a part of when they buy.
Transactional or transaction based giving
Unlike normal charitable giving Buy One Give One giving is transaction based. By that I mean : every time you buy something you give something. In the case of SunNight Solar™ they give a physical light for every light sold. In most cases, enterprises that become part of this special form of transaction-based giving, give in a different way. At Buy1GIVE1, giving starts from just USD $0.01c contribution per business sale. At this level no business in the world can say they can't give.
The amount of money that is given is not what the focus is with Buy1GIVE1 transaction based giving. The focus instead is on the story and sharing the joy of giving. After all, if you think that 1 cent is not a lot to give and cannot make much of a difference think again. Imagine if for every cup of coffee sold in a single day around the planet, a person would receive clean drinking water for a day from from their own well. That is millions of people who would be able to have safe drinking water each and every day. And with most illness being waterborne, this would have a tremendous impact on global health.
It is the story of a thousand mile journey starts with the first step. To sink a well costs a few thousand dollars so most villages in developing nations cannot afford to dig wells. But when you see that it only takes the sale of about 1000 cups of coffee to give safe well water to a single person then you can see the blessing of transactional giving. Buy1GIVE1 giving is like the compound interest of giving - a little turns into a lot very quickly. The project to give a person clean drinking water can be found on the Buy1GIVE1 site.
Of course any company anywhere in the world can apply transaction based Buy1GIVE1 giving to any service or product. This in anyone's view makes for huge potential global change as the movement grows and grows with the support of businesses and consumers. And if companies do it through Buy1GIVE1 instead of doing it on their own, they reap the huge benefits from the leverage, and cross leveraging on a global giving community.This is the power of giving and doing things together.
The final power of Buy1GIVE1 transactional giving is that everyone wins - the consumer wins - at no extra cost to themselves they have made a difference through their purchasing choices - the business wins in so many ways - and the worthy cause or charity wins because they can now receive small amounts from many sources all aggregated and paid as a lump sum from a single source B1G1.
A new start - a new world - new thinking
Look on Wikipedia now you should find that a new definition has been added for BOGO. It is time for a change. A change from looking at GETTING to looking at GIVING. The subtlety in words so often points to a deeper underlying meaning.
Imagine a world where you wake up and every time you buy you are giving a gift forward to someone who is in greater need than you right now. This is the magic of transaction-based giving - seemless and easy.
"... an acronym in the marketing industry that stands for Buy One GIVE One. For example, you could say "Buy One Meal and Feed a child for a day."
This is the world that I want to be part of.
Just remember - you don't 'get' giving till you get giving.

Article Source: http://depositarticles.com/

Buy1GIVE1 ( www.buy1-give1free.com ) is the home of the most powerful, impactful and change-making giving process in the world. Buy One Give One (BOGO) is now a global 'movement' bringing together businesses, charities and consumers in a way that has simply not been done before.

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