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Article Rewriting and The Reason It Is So Significant to Your Online Business

By: Bob Sherman

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Every search engine optimization specialist knows that backlinks are vital in obtaining top search engine rankings. If your website appears to be an authority on a topic, other sites will naturally link to your website. As more websites link to your site, the more notable your site becomes. Consequently, the better your website will be placed in the search engine results.

Reciprocal linking is one scheme to increase backlinks. But, exchanging links has a weakness because two sites link to each other. This often warns the search engines that an unnatural association involving the sites exists. Even three way links often tell the search engines that something abnormal is occurring. As a result of these unnatural affiliations, your search engine ranking can plummet.

One common technique that beats these unnatural connections is article marketing.

With article marketing, you write articles and present them to numerous article directories. There they get picked up by the search engines where the links in your article that point to your site help boost the importance of your site.

The useful content of your writing may be used by others in their newsletters or on their websites. If they include your content on their site, your links on their site increase your apparent influence. If they publish your content in a newsletter, subscribers might follow your links to your site where you may earn a commission from product sales or from AdSense clicks.

The major drawback in distributing the same article to multiple article directories is duplicate content. When a search engine sees a lot of sites with the same content, they will reduce the importance of the content (and your links). This decreases the usefulness of your article promotion labors.

The key is to rephrase your article for every article directory. This supplies one of a kind text for every article directory. Consequently, when other people locate your article on a directory and publish your article on their website, the number of matching articles is kept to a minimum.

It will take a long time to change your article for each directory. Particularly if your rewrite by hand. So, automated articles rewriters were developed. They automatically grab words in your article and replace them with synonyms. The resulting product too often is comprised of text that seem to have been written by a chimpanzee. Words with inappropriate meanings are used and sentence organization looks outlandish.

More recent article spinners allow you to take an active role in rewriting your article. These article rewriters often allow you to do the following:

- Write several equivalent sentences to use for any sentence in the article.
- Enter a few equivalent phrases to use for any phrase in the article
- Select a number of suitable synonyms to use for any word in the article

Most recent article spinners offer a synonym lookup for you as you choose a word in the text to find alternative words for. This seriously improves the process.

The article rewriter can then spin off a version of your article that at random picks from all the alternative sentences, phrases, and words you have developed.

So, by taking half an hour or so for an typical article you can produce or “spin” hundreds of articles with nearly no duplicate content. You then submit a version of your exclusive articles to a different article directory.

There are some groupings of software that both spin articles and submit a one of kind article to each of a large number of article directories. This combination of article rewriter and article submission software is especially effective.

The result of spinning articles and submitting to article directories is tons of accepted backlinks to your site. This helps build your search engine ranking, which is the desired result.

Article Source: http://depositarticles.com/

You'll discover more useful articles about article marketing, search engine optimation and more at Growing Your Opt In List.

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