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Article Marketing:How to Structure Your Article for Maximum Views

By: Mao Flynn

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How come many articles receive hundreds of thousands of views while others are left derelict at some distant corner of cyberspace? The reason very often comes down to 'article structure'.

Every effective article contains a structure as follows;

1. An attention getting title
2. An opening paragraph that creates curiosity
3. A main body which delivers the meat of the articles 'value added' information
4. A powerful conclusion which summarizes the key points
5. A resource box which offers a free download related to the articles niche

If you can blend these elements with sufficient emotive language, then your article will attract serious attention.

1. An attention getting title
The title is one of the most decisive factors for directing traffic to your article. It must stirr emotion and promise an exciting benefit to the reader. For example instead of an article entitled "Video Marketing Tips" you could use "Revealed: How to get 500 site visitor per day using video marketing".

The use of the keyword 'Revealed' indicates it's an 'insider secret' and the quantity of '500 members per day' is exciting. This is certain to increase article views.

You should use a proven writing template for both your title and body copy. An example of this is; "5 ways to….", "How to……" and many more.

2. An opening paragraph that creates curiosity
The opening paragraph must hook the readers attention and give them an attractive reason to read right to the end. Specify the most exciting benefits of reading your article and this should be a sufficient hook to retain reader attention, and get them reading.

3. A main body which delivers the bulk of the articles 'value added' information
The body of the article should contain 3 to 5 paragraphs that reveal the core benefits or tips that you outlined in the opening paragraph.

You should concentrate on making one key point per paragraph. This makes the article more digestible, and easier for the reader to understand.

You need to ensure that your article is delivered in bite size chunks and use plenty of white space. Never have more than 3 or 4 lines per paragraph. Use 'bulleted' or 'numbered' lists to improve your readers reading experience.

4. A powerful conclusion which blends into the resource box
Many inexperienced article marketers overlook the importance of the conclusion. It is a vital element in accelerating the number of click throughs via your resource box. A good article writer will lead the reader to 'click on' the link in their resource box by making subtle suggestions in the conclusion. This takes a little practice as an explicit mention of your site in the conclusion may get your article rejected.

An excellent tip is to imagine your conclusion as two paragraphs long. The first paragraph is your actual conclusion, while the second is your resource box.

This enables you to synthesize the continuity between your conclusion and resource box and naturally lead the reader to clicking on the link in your resource box.

So you need to make your resource box feel more like a continuation of your conclusion and then subtely blend your link into this paragraph as a source for a free download that will deliver further great benefits to the reader.

5. A resource box which offer a free download related to the articles niche
A 'Resource Box' is often referred to as a biography box and ironically the secret to writing a good resource box is to not treat is as a 'biography box'.

If you write a 'biography box' that focuses totally on you, your click throughs will be low because your readers are not interested in you, they are interested in 'information' pertaining to your niche.

Instead of saying;
"Mao Flynn is a free lance journalist with 30 years writing experience. He has an MBA from Harvard, and extensive knowledge on the effective article writing technique. Visit his site yoursite.com for article writing tips."

Say the following two part conclusion (conclusion + resource box);

Conclusion
"There are a variety of powerful article writing resources on the internet that enables article writing newbie's to write like the pros virtually straight away. These resources include writing templates, proven tried and tested principles as well as article writing software.

Resource Box
If you would like to download FREE article writing software that enables you to write multiple unique articles at the click of a button then click here. Mao Flynn is a professional article marketer who has devised unique software and article writing tools that are guaranteed to increase your article writing success. Click on the following link and benefit from his 30+ years experience in article marketing."

Implement these 5 key article writing tips and you will not only attract more article views, but your resource box click throughs will soar and your sales sky rocket.

Article Source: http://depositarticles.com/

Download your FREE Article Marketing Software at www.articlemarketingdevastation.com Called "Article Whiz" the software enables you to create multiple unique versions of every article you produce. Better still you have full resale rights so you can sell the software and keep 100% of the profit, or give the software away for FREE and build your mailing list. MAO FLYNN wrote the book on Article Marketing. C

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