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Are Site Wide Links Honestly A Snag?

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First, let's look at what web site wide links are. After all, if a 2,000 page website has links on half of the pages and a 10 page web site has links on every page are both of these truly "website wide"? Well, there are a few ways of getting website wide links:

1 - asking a favour of another website owner

2 - providing a template, or being the site designer for the website

3 - having a connected, possibly a sister, company

If any of these apply, then it is maybe true that the search engines would want to ignore the links. But why do people think that site wide links are a problem?

Well, a lot of people will link between their own sites using site wide links. Some of these have noticed that when the web site wide link is cached by the search engines the results for the recipient web site suddenly get heaps worse. So the theory starts that these links cause damage to the website.

But, is there another answer? As a rule these people are defensive of their web sites and do not publicise their site adresses. So it is not impending to fully check their theories. As for instance, I read yesterday of a site owner with 5 sites. One site linked to the other 3 and it was the standalone website that did well in the search engines. When he added that to the links on the first site, this web site also dropped in the results.

However, would a respectable search engine really drop a website through the rankings just because of site wide links? I think not, else anyone can destroy any other site's rankings by listing it across their full web site. And off site effects are not supposed to negatively impact search engines.

So, what can be occurring to these example people? I think it is quite simple. What if the person above, who's main site he said had a good page rank, had the other web site linked to from 1 good page and it was that link that gave the good search engine position? Then, when the web site wide links were put in place, rather than merely destroying the website's optimisation the search engines decided to ignore all of the links from that web site?

It is absolutely a possibility and a worring one as a website designer. Why? Well, like a good artist, I like to sign every website that I create and this gives a link back, frequently from every page of the web site. If website wide links are not valued, then I am not there a trick here.

This can mean that side wide links are a problem and something that we need to sort out. Probably they are ignored, or perhaps people are right and they act negatively, but I very much doubt this. It is difficult to say for sure and something that needs investigating. But, there are very good reasons for them not to give any benefits at the very best.

So this is an investigation that I intend to follow up with a series of experiments. I will be purposely trying to get web-sites optimised for 'random' phrases and then seeing if they could be destroyed with site wide links.

Article Source: http://depositarticles.com/

Written by Keith Lunt who own Promotional Gifts Items and Promotional Flash Drives.

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