Home | Home | Accessories

Appliances to the countryside to the appliance industry has a significant role in advertising - Appl

By: frbiz

Read More About Accessories


According to CTR Media Intelligence monitoring data, "
Appliances to the countryside
"The whole home appliance industry
Advertisement
Has put a significant amount of pulling effect, the 2008 appliance industry as a whole advertising grew 19% in 2009, the greater the improvement, an increase of 31%.

TV
Media advertising preferred

2009, the policy of expanding domestic demand as the country forward, "home appliances to the countryside" in the original basis of 14 provinces and cities, began to promote the country, the product range also needs to adjust according to farmers to 9 groups, including TV,
Washing machine
,
Refrigerator
(Refrigerator), air conditioning, water heater. These products, popular TV the longest time, the family has the highest saturation, consumer enthusiasm slightly. The water heater, air-conditioning demand is formed with the improved quality of life, is the new hot spots of rural consumption, branding force of the impact of market share more.

Appliances to rural areas is the appliance industry policy
Marketing
New opportunities. Changes in advertising demand changes has been the "wind vane", and from household appliances industry, advertising point of view, "home appliances to the countryside" to some extent the demand for the consumer electronics market diversification.

From the home appliance industry, advertising media, types of view, "home appliances to the countryside," the main beneficiary groups of consumers in rural markets, the television media is still the main channel to get information from the media arrived in the rate situation and television media for more than 90%, much higher than other media.

The same time, television media advertising is still the first choice for home appliances business. From 2008, home appliance industry in 2009, various media on the efforts put in perspective, household electrical appliance enterprises in the TV media ads on the largest, followed by newspaper media and outdoor media.

2010 the Advertising will increase the amount invested

Change from the monthly view of ads, compared with 2007, 2008, in February 2009 a new round of "Home appliances going to" Start, the home appliance industry, showing a rise in advertising cost trends. Particularly in September
Sell
Season and the December year-end end of the year, there are strong growth, far exceeding the levels of the previous two years.

2010, the "home appliances to the countryside" to promote efforts to further increase, household appliances industry's marketing efforts will be further enhanced with complementary advertising costs will also increase to some extent. CCTV advertising tenders in 2010, the domestic three integrated
White
Giant Glanz, Gree, Midea into more than 400 million yuan, to re-occupy the CCTV advertising resources Lot more than gold. Household appliances industry, the overall amount awarded increased 80 percent over last year. Meanwhile, faced with 12 saturated urban market demand, 34 brands compete for the public market has become the "new heights", the competition among home appliance companies will be more intense, "home appliances to the countryside" will surely become a household electrical appliance industry in 2010 new opportunities and continued momentum.

Article Source: http://depositarticles.com/

I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. www.frbiz.com/ contain a great deal of information about white coveralls , lab coats for sale welcome to visit!

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Accessories Articles Via RSS!
Additional Articles From - Home | Home | Accessories
Sign Up for a free account.
Our other websites
All about SEO
Beauty Tips Forum
Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap
New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service

counter easy hit

Powered by Article Dashboard