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An Easy Website Mistake Plus Easy Instructions To Fix It

By: Gareth Hopewell

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We're talking about one of the more common mistakes that “Mom and Pop” type businesses are making with their websites. And how to fix it.

The mistake is to get the page title wrong. And it’s so easy to fix.

Firstly, what do I mean by the title? It’s the text that appears in the blue bar at the very top of your screen. It is controlled by a simple little piece of HTML code that looks like this:

[*title]Home[*/title]

(I had to add the asterisks * and change the < signs into [ and change the > signs into ] so this would print here, rather than be executed as code. You will need to remove those changes when you use this as code.)

Or instead of "Home", they'll write the company's name. Something like "A.J.D. Brown & Sons" or "Thai Pacific Ventures Inc." (I just made up those names, in case you were wondering.)

In most cases this is an SEO blunder.

Why? Because seeing meaningless company names like these on a search results page is NOT going to make me want to click through to their sites, okay?

The second imaginary company -- are they into fishing, corporate takeovers, hotels, venture financing? Who knows! There is no indication in the company name. On the other hand, if your company name tells us exactly what you do, that's different - it might be a good idea to include your company name in the title tag.

***

Back to the code...

You can see the HTML code for any webpage by right clicking over any blank part of the page and then clicking on “View source” or similar words, depending on which browser you are using.

Your webmaster can easily change the text that appears there, between what’s called the opening and closing title tags.

What should you be saying in your title?

Definitely not “Home”. That’s missing a huge opportunity to help the search engines know what your web page is about... which is why it's an SEO blunder.

What you should do is to use some of your key words in the title tag. These are the terms that describe the topic of your site. These are the words you want your site to be found for in Google, Yahoo and Bing.

For example, if your site is about organic gardening in planter boxes, those are the exact words I’d want to see inside your title tags. That’s a good “keyphrase” as we call it because it’s specific. Just to say “gardening” would be too broad. Narrow it down as much as possible so you get targeted visitors, people who want exactly what you are offering.

Then do yourself a favor and use Capital Case. That is, render the first letter of each word in upper case. Like so…

[*title]Organic Gardening In Planter Boxes[*/title]

Why? It looks better. Okay, one school of thought says to forget the capital for the unimportant words such as “in” in this case. Over to you on that one.

IMPORTANT POINT: The title tag is designed to tell both the search engines and the human visitors exactly what your page is about. Make sure it fulfills its mission.

Result: The search engines will reward you with more targeted traffic… assuming the page itself is also about organic gardening in planter boxes.

***

One more advanced technique is to use TWO of your keyphrases together as your title.

Typically you might put your primary keyphrase first, followed by a punctuation marker of some kind, followed by one of your secondary (less important) keyphrases. For example:

[*title]Organic Gardening In Planter Boxes - Growing Geraniums On Low Sunlight Decks[*/title]

Or you could reverse the order of those two phrases.Put the geraniums bit first, in other words.

If you’re a gardener, you might have guessed that I know very little about geraniums or gardening in general but I hope the SEO (search engine optimization) point is clear enough. And I hope it helps you avoid one of the most popular SEO blunders.

Cheers… and many happy titles to you too!

Article Source: http://depositarticles.com/

Written by Gary Harvey of PageOneWithGary.com Page One with Gary Get Your Site on PAGE ONE Protecting My Clients From Rarely-Searched Keyphrases Reprinting of this article is welcomed. Please include these end notes.

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