Air conditioning business to be done on the brand is the key election - Oaks air conditioning, LCD T

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Chinese home appliance
Marketing
Committee Vice Chairman Hong Shibin:

Air conditioning business to do large selection of brand is the key

Should follow the four criteria: prestige and quality, adequate resources, are closely aligned with
Home Network News
HC
: The face of increasingly fierce competition in China's home appliance market, facing continued to mature pattern of air-conditioning industry, faced with three major home appliances common in the market made new political force in the market, how many appliance dealers choose a good brand, how to achieve
Sell
Maximize benefits and achieve business growth targets. Recently, with these issues, we spoke with Vice Chairman of the Committee of Home Appliance in China Hong Shibin.

Hong Shibin with domestic air conditioner industry status quo, as we describe the selection of a good air-conditioning business four major criteria that must stress the credibility of the existing business world, honesty is the cornerstone of focus on business commitments to be honored. At the same time also pay attention to product quality, this is business and business to participate in market competition, and means the principal legal code. In addition, the manufacturers put in for the business and marketing resources must be adequate, must not be "three days and starts playing the rain" type of investment, the market is constantly changing, can only take one step ahead. Finally, enterprises and business co-operation should be closely aligned with, must not only be competitive in business as a chess piece, random tinkering, suction pressure stock funds, regardless of business or loss of business profits, and ultimately hard to run away, big .

From the air conditioning market in recent years, we can easily find, as the leading brands of domestic air conditioning
Oaks
Its performance particularly, to a large enterprise strength and credibility to drive the development of a large number of air-conditioning dealer. Through technology and product development company continued investment in factories and businesses to achieve a win-win in the market. Finally, also active efforts by the big companies allocate resources so that business may market to consumers may benefit greatly in the promotion of the air conditioning industry to upgrade.

Credibility is the foundation for development

Hong Shibin stressed that life was goods, do business is also required to character, the most important thing is good faith, talking about certain to do, especially for the dealer must honor the commitments, or lack of future development on common trust.

Present, domestic air conditioning industry, nearly 20 brands, which from the market, compared with up to 300 brands, the market concentration has been very high. Behind the high elimination rate, precisely because many businesses do not speak good faith. First, high incentives to cash in the hands of the money dealers, has occupied the money squeeze upstream suppliers, such enterprise short-term momentum is very fierce, partners will eventually be abandoned. Oaks in the air conditioning industry in the shuffle Yuezhanyueyong, adverse economic foundation is to keep up a good reputation.

The surface, business is very simple honest, but in market operations, keep the high cost of credit. Especially for air-conditioning business, the market peak seasons vary greatly, enterprise for development, it needs to be business in the off-season back to the support section delivery. But not to the business of warehouse goods, companies can no longer cared. However, the Oaks is to help businesses together to promote the sales through promotions, joint marketing.

This year in April, the first shot Oaks first started air-conditioning market, launched its "mass response for the clearance replacement," large-scale activities to "three to five price effect" of the product, on the high-energy air-conditioning business inventory replacement, The clean-up, greatly easing pressure on business inventories, also show a large enterprise credibility and responsibility.

Mass response for the clearance replacement (
HC Family with map grid
)

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