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A Great Way To Make Your Small Company More Visible-For Free

By: SEO Search Engine Consultants Melbourne

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No two small companies are alike, but many want to be comparable to their bigger counterparts in some key respects. For instance, even though you own a business with just a few fantastic clients, you would like to be visible enough to draw in new clients, increase your chances of securing repeat business and do all you are able to boost client satisfaction.

The key, according to the U.S. Small Business Administration (SBA), is creating a Company Website. The SBA’s own Web page notes that the Web “levels the playing field between small business and big business” as it is such a powerful, low-cost medium for advertising and customer care. “The World wide web is making it easy for small- to medium-sized companies to compete with the big guys,” the SBA said.

Conventional wisdom says that any company with no Web presence nowadays is at a distinct disadvantage, however the latest International Data Corporation (IDC) small-business research exposes an unusual gap. The IDC research found that of the 6.8 million businesses in the United States with less than 10 employees, only 3.8 million possess a Web site. “That means 3 million U.S. small businesses-or 44 percent of the total-aren’t using the internet to promote themselves online or engage customers and prospects,” said Ray Boggs, vice president of Small/ Medium Business and Home Office Research at IDC. “In today’s connected world, companies that take that step generally discover that having their very own Web site can deliver a substantial opportunity to grow their companies, particularly if the site is updated regularly.”

Clearly, small companies (and many of their customers) are online, yet over fifty percent aren’t taking advantage of the full power of what the Internet can do to assist build their business. That power includes developing a dynamic Web site to draw in and retain customers, taking advantage of search engines to heighten awareness of a business in today’s global marketplace, and communicating with customers 24 / 7 or at their convenience.

What stops small companies from raising to this level? For many people, the barriers are cost, complexity and inconvenience. By its nature, a small company typically has a small budget and an equally small staff. Unlike the larger companies it competes with, a small company usually can’t afford to invest 1000s of dollars to buy a server, produce a complicated infrastructure and hire an IT technician to keep it all working efficiently.

The good news is that some new offerings are cropping up that enable you to establish a Web presence without heavy-duty in-house technical resources and a big cash outlay. For instance, Microsoft Corp. has a new Internet-based service called Microsoft Office Live, which at the most basic level provides a small business with a domain name, e-mail accounts and a Web site for free.* It’s among the quickest and easiest ways today to get your business on the web. And, because it’s supported by advertising revenue, and the advertising was created to be unobtrusive and not appear in the customer’s public-facing Web sites, the basic offering costs nothing. Yes, it’s free, and you can sign up to test-drive the service at http://www.officelive.com.

With such an all-in-one solution, a small-business Web site really is a no-brainer. Look at it this way: In a day and age when the majority of the world use the Internet regularly, it’s highly likely that a large percentage of your customers do, too.

To your success

Stuart

SEO Search Engine Consultants

http://www.seosearchengineconsultants.com

**** Helping small businesses create the correct message and positioning online ****

Article Source: http://depositarticles.com/

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