10 Biggest SE Ranking No-Nos

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1.) Maximizing a website for the wrong key phrases

The first step in any search engine optimization campaign is to choose the optimal key words for which to optimize your website. If you choose the wrong keywords, all the time and effort in attempting to get a site to list in the first page will be lost. If the key words you selected have no-one searching for them, or if the selected keywords don't attract interested targeted traffic to your website, then what benefit will you get from ranking high.

2.) Putting an excessive number of key phrases in the Meta Keywords tag

Sites which have hundreds of keyword phrases entered in the Meta Keywords tag (hidden at the top of the page), in the hope that by providing all the possibilities in the keyword phrases in the Meta Keywords tag they will win a higher ranking for those keywords, are wasting their time. It won't help. Contrary to popular opinion, the Meta Keywords tag have almost no importance any more as far as search engine ranking is concerned. Thus, simply by listing keywords in the Meta Keywords tag, a website won't really be able to get a higher ranking.

3. Repeating the same keywords over and over

Another common error is to repeat target keyword phrases in the main text pages and in Meta Tags. Because so many have tried using this method historically and many still do, the search engines are monitoring this constantly. They can penalize a website which repeats key words in this way, called keyword stuffing. Simply repeating the key words repeatedly will no longer work.

4. Creating many semi-duplicate doorway pages

Another delusion is that since the ranking formulas for each search engine is different, they need to build different types of pages for different search engines. While this is great in theory, it is counter-productive in practice. Anyone using this practice, will quickly accumulate hundreds of extra pages, which quickly become a problem to control. Furthermore, although the pages are meant for different search engines, they will all really end up being almost the same. Search engines are often able to detect if a website has created common doorway pages, and may delay or even ban the site from their index as a result. Instead of creating different page for each search engine, create one page which is optimized exclusively for one keyword for all the search engines together.

5. Using Hidden Text

Hidden text is text listed in the same color as the background color of your website, so it seems concealed to viewers of the website. For example, if the background color of the web page is white and if white text is added to that web page, it is masked and considered to be hidden script. Many webmasterss, in order to get high rankings in the search engines, used to try to stuff their pages with these additional masked keywords. However, there is a specific limit to the number of extra key words anyone can repeat in a page before it starts to sound strange to human readers.

So, to be able to conceal it from the human viewers, but still keep it keyword intense, many webmasters added keyword phrases with the same color as the background color.

This allows that what the search engines can see the key words, the human viewers cannot. The search engines have long since discounted this method, and block the web pages which have this kind of text. They may also penalise the entire website if even one of the pages in that website has such hidden text.

The problem is that some search engines may end up penalizing websites which had not intended to use concealed text. Let's say there is a webpage with a white background and another table with a black background. Put some white text into that table. Although seen by human viewers, some search engines can decode this to be hidden text, ignoring that the background of the table is really black.

6. Creating WebPages With Only Pictures

Search engines only comprehend text - they don't comprehend graphics. If a website contains high graphics content and very little text content, it is less probable to get a top listing. To strengthen the rankings, the pictures must be linked to keyword rich text so that the spidering robots will understand what is in the website.

7. Ignoring the NOFRAMES tag in the case where your site uses frames

Many search engines can't understand frames. For sites which rely on these frames, search engines only count what is within the NOFRAMES tag. Many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This website uses frames, but browser does not support them". For the search engines which won't process frames, this is all thecontent that they will log, which means the chances of a good listing is much smaller.

8. Using Cloaking of Pages

Page cloaking is a strategy used to show different webpages under different conditions. People usually try page cloaking for two purposes: A) to hide the original source code of their optimized pages from their competitors or B) in order to hinder human viewers from seeing a webpage which looks great to the search engines but does not necessarily look great to humans. The problem is that when a website uses this cloaking way, it prevents the search engines from being able to index the same webpage that the viewers are going to experience. And if search engines get something else, they can no longer be certain to provide useful results. When a search engine discovers that a site has page cloaking, it will probably blacklist the website forever from their list.

9. Using Automatic Submission Programs

To save time, many web designers use on-human software or service to send out sites and webpages to search engines. Submitting your website manually to search engines chews up a lot of time and automatic submission tools reduce the time. But search engines don't want software submissions and can sometimes blacklist them. But this is changing too as software becomes more common.

10. Submitting too often

Submitting too many webpages at a time to the search engines can be a problem, and can trigger search engines algorithms to ignore most of the webpages which have been submitted. Submitting a page each day to the search engines is sufficient. While some search engines accept more than one page each day from a particular domain, there are a few which will only accept a page per day.

Article Source: http://depositarticles.com/

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