, "Hero" pens Chongqing Chongqing enterprises will crackdown on the dock 30 - office suppl

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Unbearable fake "harassment", old and famous Pen Manufacturer?? Shanghai Hero (Group) Co., Ltd. decided to Chongqing enterprises onto 30 "dock." Yesterday, the Shanghai company Certificates of Deposits for the hero who told us that only this month, the company will bring in Chongqing 9 Rights of trademark litigation, claims 60 million to the total amount of 800,000 yuan.

Won the first battle compensated 8,000 yuan
Hero card Pen "Chinese Famous Brand" in China glorious moment, once a "Shanghai" a typical representative. The most prosperous, the "hero" 70% share of domestic market share of the pen, fountain pen up to 50% market share. "However, due to the impact of counterfeit goods, and our effectiveness suffer heavy losses." Shanghai Hero director of De-Hua Guo said the company Certificates of Deposits, on the 90's, the company's annual output value of the yuan, has now fallen more than half. To prevent continued to be affected, Shanghai launched a nationwide crackdown hero.

"Southwest, Northwest, central China, is the focus of the regional crackdown, Chongqing has won the first pile case." De-Hua Guo said in May this year, Shanghai Hero (Group) Co., Ltd. (later referred to as Shanghai Hero) to the City Fifth hospital to submit a paper, "complaint", the prosecution in Chongqing, and Stationery Co., Ltd. Sales pen trademark infringement. Shanghai Hero that time and Stationery Co., Ltd. Chongqing, the two pen sales in the cap, suction tube, barrel and other parts used in trademarks, and trademarks similar to Shanghai Hero's products require the defendant to stop infringement and to compensate their economic losses. The court ruled that Shanghai Hero final compensation 8,000 yuan.

9 companies with the court this month
"Crackdown in Chongqing, Shanghai Hero, this is just the beginning." Hero pen Chongqing Proxy Liu Jianhua lawyer, said the market in Chongqing, a hero champion pen was sold, accounting for 40% market share, while last year this figure decreased. The early investigation and evidence collection, in addition to time and Stationery Company, fake hero pens sold in Chongqing market is very large, mainly Shapingba, Yubei, Jiangbei, District Beibei other major department stores, stationery shops.

Said Liu Jianhua, at present, investigation and evidence collection in Chongqing, Shanghai hero more than 70 companies to determine the prosecution of Chongqing has a total of 30. After discussion, this month will sue 9, claims the amount of more than 600,000 yuan, and the remaining enterprises will gradually court. It is reported that by 2006, Shanghai, divide the work, the heroic work of the staff by the company, but energy is limited, only hired in 2006 to go to Beijing an intellectual property company dedicated to collect evidence throughout the country. "This is no way the things are just too many fakes." Shanghai Hero director of De-Hua Guo said the company Certificates of Deposits, as of early August this year, the investigation team has completed the 17 provinces of the country more than 1,600 supermarkets, shopping malls survey evidence.

IMPACT Insider "Toured" the evidence collected to buy false document to spend hundreds of million

Undertake the task of Beijing heroes fake glory Jiuding Intellectual Property Consulting sources, due to fake "skillful", some products simply can not visually identify the true and false, and even Shanghai Hero's internal personnel did not recognize.

"Hero pen to leave the country to collect evidence, nor is no easy task." Hero pen Chongqing lawyer said Liu Jianhua, from the north to the south city markets, intellectual property consulting firm Beijing glory Jiuding sent dozens of " reconnaissance personnel ", running all over Qingdao, Dalian, and Guangdong provinces and municipalities tens of thousands of 17 stationery outlets. Only in the Chongqing market, we spent hundreds of million dollars for a false document (for product identification), stay at a selected time up to 2 months. For this cost of the digest, Liu Jianhua said that if the court ruled that distributors infringement, the verdict will take into account the expenditure spent on gathering evidence to determine the final compensation amount.

"Some distributors to alert in the wholesale market if we just finishing up the first pitch, the other stall fakes immediately disappeared." One investigator said, for evidence, investigators must notaries under the supervision capacity of ordinary consumers to buy 1 to 20 pens, and on-site to obtain financial seal stamped with the seller's invoice, the purchase by the notaries store pen. After identification by the Shanghai Hero sending personnel to the notary office to identify the pen purchased. News investigations

Fake profits were real 3 times
"False hero pen profits high, generally about 3 times the real goods." Shanghai Hero director of De-Hua Guo said the company Certificates of Deposits. Golden Pen to hero card 100, for example, the retail market is 130 yuan / branch, the tip of genuine use is pure gold, the profit of 10 yuan each. The fakes are stainless steel or gold plated with a profit of at least more than 30 yuan.

According to reports, this month will be fake Shanghai heroes were thoroughly investigated the specific volume. "Some businesses may conceal sales data, evidence is very difficult." Brilliant Jiuding Beijing Intellectual Property Consultants say the sale of fake hero pen Guangdong enterprises, recently reached a settlement with the Shanghai hero, willing to compensate their Shanghai Hero (Group) Co. the company 21,500 yuan of economic losses. "It shows from the side, leave the pen is in great hero."

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