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Teamwork is essential in webdesign and development

By: 3Way Marketing

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Working in the web development trade can make you a very inflexible person, or a dreadfully soft person. It really is dependent on your pluck.

I have the advantage of having both skills: designer plus developer, which has served me a great deal in charting my way through the untamed seas of web site design and development.

I learnt pretty early on in the game that creative designers think like designers… and developers are a wholly different creature! Where, when a designer puts together a web page, he is concerned more with how it appears. The same concern makes him focus on the finer points of where this line sits, how far from that other line and that image it ought to be, its shade as well as width... essentially style. Internet designers are the Gucci's and Prada’s of the web site creation process.

On the other hand, web developers are very seriously interested in HOW a web site functions. Okay, there is a healthy element of how it looks like, but that takes a back seat weighed against functionality.

When you visit Google's homepage, the same simple page was the result of many concessions on the part of the designers and the developers. The creative designers will in all probability have wanted a background image, and a picture of a smiling lady, or cute dog sitting somewhere on the homepage, but the engineers would have said it would add to page-load time, and cost more in terms of bandwidth, that users would have to wait longer downloading useless, value-less objects, reducing the amount of pages seen per visit...and so on and so on.

This struggle between website design experts and website development gurus can make or break a job. If designers can not sway the developers, also known as the software engineers, to accept some visually appealing piece of design, it may possibly mean extra work undoing in addition to redesigning what had already been accepted by a client. This alone could add weeks to what would have been a day's work.

Having worked on both sides of the fence, here is what I can advise:
1. At all times have teams, designers and developers, present in preliminary group meetings with the client. That alone will guarantee everyone is familiar with what is feasible and what is not.
2. Plainly define the working goals
3. Do not let the client run the show...but instead, keep him or her fully apprised of what is happening and as involved as possible.
4. Before designers start their work, they must be in agreement with developers on expectations.
5. In the final summary, how a site works is more important than how it looks, but it is the customer who decides in the end, so the client, the website designer and the web developers, must all yield to the king...the end user...

Article Source: http://depositarticles.com/

3Way Marketing is a Online marketing company from South Africa

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