Target audience is very different from the audience for the ad

Read More About Business Network Mkt

A major sports figure, such as basketball star Michael Jordan, appeals to sports fans in general and the market of young males in particular. The products endorsed by Jordan have included those manufactured by Gatorade, Nike, McDonald's Corporation, Rayovac, and Sara Lee Corporation. These products, unsurprisingly, were featured in Jordan's first film, titled Space Jam, released in 1996.

When Pepsi-Cola signed Grammy winner M. C. Hammer to promote its "cool cans" in rap's rhythmic chants, it was targeting the younger market. Similarly, Coca-Cola hired Heavy D & the Boyz to turn Sprite's "I like the Sprite in you" into rap ads for radio and television. In addition to its clear attraction MBT Shoes to younger viewers and listeners, rap has a number of persuasive advantages. Rhyme is memorable. Moreover, as the senior vice president group creative director of J. Walter Thompson USA notes, "You can, without being untrue to the form of rap, get more lyrics per 30 seconds than with any other form of music." In summer 1990, four of the country's top albums were by rap groups, and one of MTV's top-rated shows was Yo! MTV Raps.

Comparatively few products dictate use exclusively by either adults or children, as diapers and aftershave do. Yet many products are marketed to the whole family with the argument that the product is good for the children. One toothpaste, for example, is advertised with the appeal that if this product is used, the children will brush longer because they will like the taste of the toothpaste. The assumption, of course, is that Mom or Dad will buy the same brand for the whole family. Another toothpaste promises that it gives your mouth sex appeal—a claim that reveals that its target audience is very different from the audience for the ad featuring 6-year-old Johnny, who brushes longer with the better-tasting toothpaste.

Indeed, if the advertiser used children as spokespersons to claim that the toothpaste gives your mouth sex appeal, the ad would be offensive. Both of these ads identify an intended audience implicitly. An explicit identification of intended audience is made in ads for MA Jolie that show a twenty-something woman over the tag "MA Jolie clothes for women."

Ads reveal not only the likely age of those targeted by the advertiser but also whether the ad is designed to reach men or women or both. Again, some ads do this explicitly. One deodorant ad, for example, tells us that the Clearance MBT Shoes product was specially formulated for women. In another ad for a deodorant soap, a male character tells us that the product is strong enough for a man. Then an attractive woman adds that she likes it too.

The ways in which ads signal the gender of the intended purchaser can be seen by turning off the sound on the television set and comparing the visual texts of ads for aftershaves and for perfumes. Without hearing the verbal pitch, we can tell whether the product is being sold to men or women by determining whether a man or a woman is the visual focus of the ad. Is she turning to look at him or is he turning to look at her? Are a number of men in pursuit of one woman or a number of women in pursuit of one man?

Article Source: http://depositarticles.com/

MBT is at discount. Come here to choose your favorite MBT Shoes .

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Business Network Mkt Articles Via RSS!

Additional Articles From - Home | Business | Business Network Mkt

Our other websites
All about SEO
Beauty Tips Forum

	Print This Article
	Post Comment
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Link Us
Submission Guidelines
Ezine Notifications
Article RSS Feeds
Sitemap

New Stuff
About Us
Developer
Good shopping portal
Link to Us
Contact Us
Privacy Policy
Terms of Service