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Solar water heater business plan to enter China 500 - solar water heater - Solar Industry

By: pretty

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At present, China Solar water heaters Industry on the whole, but there is a big part of the small businesses, the absence of core technology without focusing on product quality, leading to "products can not be used, no service pipes, fittings without protection" of the "three noes" products abound.

From a technical point of view, high-quality solar energy Water heater , First vacuum tube solar collector water heater more efficient; followed by better insulating performance of the water tank; once again be able to solve the problem of secondary pollution of water quality and avoid the hot water tank stuck in the breeding of bacteria, scale and harmful chemicals.

Overview of the 500 Group won the most obvious factor is innovation. As a solar water heater industry leader in technology research and development, Four Seasons has 20 more songs Mu intellectual property rights, including a number of widely followed technology industry, a strong impetus to the rapid development of the industry.

President Li Jun Song of Four Seasons MU that include selected 500 Chinese enterprises of different industries in China, in different parts of the backbone of a representative, a community observation about the state of development of Chinese enterprises "wind vane" and "rain or shine Table. " Song of Four Seasons Mu target these enterprises should become the solar industry advertised.

Current priority is the "city to the countryside," exploring the Four Seasons song Mu broad market space.

In urban markets, the main solar water heater Sell Channel is still stores. But with the professional Home Appliances Chain store expansion in the size and channel status show also attracted a number of enterprises to move closer to the same time, units of concentration Heating Engineering and residential developers to buy the bulk of the Channel has become more uncertain.

In rural markets, the spending power of farmers is relatively weak, and the markets are more dispersed, the channel efficiency generally not high, so now most solar energy enterprises in the rural areas without a sound sales network, after-sales service is also not be guaranteed. Solar water heater "countryside" policy was unveiled, and Four Seasons songs Mu, power Norit, and many companies have stepped up efforts to open up sales channels in rural areas.

"World to those who have channels." In the city, Four Seasons songs in addition to consolidating the existing channels of Mu, also increased in emerging channels such as home appliance chain development efforts; in the rural market will be the main direction as a strategy to vigorously deep plowing secret agents, played a "million service car project" and "Sunshine entrepreneurial action," the two hitting hard.

The birth of China's solar water heater industry 20 years ago, initially as small businesses, operating by geographical constraints, in the longer period of time, attach little importance to brand communications. As the number of enterprises have continuously developed products to the national market, highlighting the growing importance of brand. Since 2003, the industry's brand-building significant warming, some companies spend huge sums of money to hire stars as the image of the voice, some companies through the sponsorship Olympics Venues and other channels to boost its profile and brand image, a variety of ways, Marketing Promotion of investment has increased significantly. Over the years, Mu-song has been the Four Seasons brand promotion efforts in the industry's largest companies.

"Technology", "channel" and "brand" in three areas of strengths, is to determine whether a solar water heater companies in the industry shocks for the survival, development and even the rise of the critical factors. Mu-song battle through three seasons, has successfully seized the opportunities, development prospects.

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Article Source: http://depositarticles.com/

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