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Shanzai- 3-way chess match for China

By: vi

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Remember way back when Microsoft was the big bully on the block and Linux was the lithe new kid challenging to threaten its dominance? Fast-forward a few short years and Google through its internet savvy and Apple as the early mover into mobile have now changed the entire landscape of the industry and their newest playground is China. What we've got on hands is an Apple vs Google vs Microsoft 3 way chess Match for China.

In its simplest terms China is a big market, its also a market that’s not over saturated in terms of PC adoption so its likely Microsoft, Apple and Google will be fighting tooth and nail over the mobile market, where they all have strong positions, albeit from slightly different points of view.

Apple Advantage:
Cool factor is high, a mature and highly successful appstore infrastructure brings tremendous value to their products.

Apple Challenges:
Will developers make much money selling apps when the market is well known for not wanting to pay up cash? Can China Unicom avoid the service and quality issues AT&T is stumbling over?

Apple Predictions:
The 99 cent app will make way for the 10 cent app with 5 cent add ons. Apple will rush a lower cost, slightly less featured smartphone to market.

Google Advantage:
Cool factor is fairly high, multiple phone companies to introduce Android based phones, Android App Market should be mature enough to handle the Chinese app development going on at the moment which could spread to other devices beyond just phones. Goolge’s web services are tightly integrated and mature.

Google Challenges:
Android OS experience going to be uniform and trouble free over myriad ARM platforms? While supporting big branded companies (HTC for example) can they get MediaTek up and running smartly fast enough too?

Google Predictions:
Developers will embrace the “open” nature of the Google experience over the “closed” Apple community. Quality control will suffer initially, no one will really care. MediaTek will become Google’s most important hardware partner.

Microsoft Advantage:
WinCE has been around the longest in terms of the mobile OS options and MediaTek who own about 30% of the China mobile market are a big partner (although Android looks set to move in also.)
Microsoft Challenges:
Microsoft have been the slowest to consolidate the application monetization infrastructure into a cohesive developer to customer experience. No cool factor whatsoever.

Microsoft Predictions:
In 2011 Windows Mobile becomes the first “free” Windows OS (not open source) with a shared revenue appstore live model that includes a massive marketing campaign. Free appstore coupons on Macdonald’s french-fry boxes will appear.

Well when all is said and done it looks as though I’m a bit bullish on Google. I think they’ve got the right experience balance of working with the developer community and their business model conflicts the least in terms of control with the telecoms. Considering they will likely also have numerous hardware choices for their customers get the Google experience on, I think that’s likely to be the winning combo for China.

Article Source: http://depositarticles.com/

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