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From Marco Polo "into Bo" on how companies participate in international competition

By: jiao

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Took six months of 2010 Shanghai World Expo on May 1 the official welcoming, low-carbon elements throughout the Expo, and Expo tiles used in construction of sports facilities is also very good interpretation of the concept of low-carbon, echoing the "city, so that Better Life "theme.
Many well-known ceramics enterprises for the current construction of the Expo venue provides a low-carbon tiles. Expo Hall as the only zero-carbon tile brand champion selected tiles are used for internal decoration Museum, to undertake the Expo Hall of the zero carbon zero carbon Communication Department, the Office zero-carbon energy, zero carbon building materials gallery, zero-carbon city hall other regions were more than 800 square meters of ceramic tile installation tasks.
Marco Polo Tile total of six venues selected for the Expo, China Pavilion, Expo Axis, the Expo Performing Arts Center, General Motors Pavilion, Bao Lai Naxi restaurant, the Expo Logistics Park. Able "into Bo" products is not much advantage of what Marco Polo which is relying on the successful "into Bo" it? Marco Polo Tile Division vice president and marketing director, said Huang Yan Bin:
The first advantage is the product represents the latest international trends, Marco Polo of sandstone, Indian sandstone, sandstone King Kong, geography stone products are the first line of today's most popular, very popular with designers welcome. Such as the World Expo Performing Arts Center in our 110 × 330 tiles, the tiles and the designer needs to provide products exactly the same pattern, so very successfully entered the World Expo.
The second advantage is cultural. China Pavilion of the selected competition is most intense, and we eventually won by the force or the brand culture. Expo building design team of experts will select the materials field trips, our unique handmade brick texture performance of the Chinese traditional civilization, geography stone products on behalf of the Western modern luxury, unique combination of Chinese and Western cultures, the experts are agreed.
The third advantage is to demonstrate the design capability. We not only sell products, it also provides the use of tile design ideas in the stadium. Strong product development capabilities, the use excellent products decorative touch, originality of cultural competitiveness, innovation and demonstrate integrated use of unique ideas, these are Marco Polo on the Expo blooming in the main charm of Chinese ceramic .
According to CORC study predicts: "Expo economic effect" on the pull Shanghai GDP grew about 5%, on the Yangtze River Delta region will invest over half of the pulling, the Expo will also generate nearly 200 billion in direct investment, can be triggered of investment will reach 100 000 000 000 ~ 250 billion yuan. For so many investment inflows Shanghai, Shanghai is bound to trigger a new round of investment boom. When asked how Marco Polo intends to maximize the benefits of the World Expo, Huang said the total transparency:
After that product was selected, I am very excited. The process involved in the Expo competition, our team is a great test and exercise. Meanwhile, the Marco Polo brand and products in the Expo had a full display, both on the Marco Polo from the long-term brand value, or have immediate sales growth promoting effect for Marco Polo to the international market, creating international brands have taken a solid step forward. With the operation of our Expo program will neither exaggerate nor overwhelming to yell, mainly through the Expo, and examine corporate brand building and brand internationalization strategy.
For the ceramics enterprises in the future how can such a large increase in activity participation and influence, Huang, said: Only brands of domestic tension ceramic brand, product and its support, service impact of the three combined to participate in more intense international competition .

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