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Entrepreneurs Beware Base 4 CEO

By: Jim Angel

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Dallas businessman Bradley D. Berkley faces both an injunction and a claim for damages in a lawsuit filed Thursday in District Court in Dallas, Texas by Ultravision Media, a Texas LED Display retailer. Bradley D. Berkley, Texas, CEO of Silvertip Investments and Base 4. Base 4 is an importer of small items sold in Target, Wal-Mart, and Dollar General Stores.

The lawsuit alleges that Berkley and Ultravision Media's CEO, William Y. Hall, agreed to work together to offer financing to billboard owners so that they may acquire LED screens from Ultravision Media. According to the lawsuit, Berkley agreed to the terms of a non-disclosure and a non-solicitation agreement, and Ultravision Media then shared with Berkley confidential information about its customers, vendors, pricing, costing, engineering and other proprietary information.

Ultravision Media (UVM), established in 1999 is a provider of LED display signs and billboards is seeking an injunction after exposing the allegedly false statements committed when Brad Berkley met with UVM CEO William Y. Hall on the pretense that Berkley was an expert at helping entrepreneurs import products into the US market, "I have spent years working with engineers, gathering contacts, building relationships, and cementing deals for advertisers, high schools, colleges, and businesses internationally," said Hall, "and this information is the core of Ultravision Media's business."

After securing verbal non-disclosure agreements and non-solicitation agreements with Berkley, UVM had shared valuable information (such as customers, vendors, pricing, product, service, marketing and costing information, software, research, processes, designs and engineering and technological information and documents), and explained how the operation works and how to make a profit. Prior to his acceptance of the non-disclosure and non-solicitation agreement, Berkley had no experience in the electronic billboard industry. But through his involvement with Ultravision Media, Berkley allegedly obtained a wealth of information about the company, its suppliers, its customers, and the outdoor advertising industry.

Berkley further discussed the possibility of approaching outdoor advertising companies, and other billboard owners, again under the pretense of helping entrepreneurs with bringing their products to market, and offering to finance their acquisition of LED billboards from UVM.

The lawsuit alleges that during the Summer of 2009, Ultravision Media shared with Berkley many business opportunities, including the placing of LED screens on the side of the Millennium Hotel in Times Square in New York City. According to the lawsuit, Berkley then refused to go forward with the financing which he committed for this screen and instead began discussions with Ultravision's customer and contacting Ultravision's vendors in order to establish a business enterprise to sell and finance electronic billboards to the exclusion of Ultravision.

"Ultravision's business uses cutting edge technology in the outdoor advertising industry," said Hall. "Thus, whenever someone violates their commitment to maintain confidentiality, we must take strong steps to protect our proprietary rights."

Article Source: http://depositarticles.com/

Jim Angel is a communications director and content developer for the J Howard Company in Dallas, Texas, and specializes in Web concepts and strategies for business. www.jhowardco.com

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