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Cheng-Wen Li: China Brand is also the driving force pressure - high or low voltage electrical, instr

By: jiaojiao

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?? Interview with China through the Electrical and Mechanical Group Chairman Mr. Li Chengwen
2006 9 months, held in Beijing Great Hall of the 2006 "China Top Brand" awards ceremony, the Chinese through the production of FATO Electrical Group Co., Ltd. Brand Molded Case Circuit Breakers won the title of China Top Brand. This is the electrical capital?? Willow City is the sixth "Chinese famous trademark." Wah Tung Electrical Group is owned by another honor. Brand enterprises in China's Hua Tong Group is how the quest for success? Ben Wang made a special trip for this rush of Wenzhou in China's Electrical Group Chairman Mr. Li Chengwen pass had an exclusive interview.

China was founded in 1986 through the Electrical and Mechanical Group, is the largest high and low voltage electrical appliances, complete electrical, instrumentation, power transmission equipment and electrical products manufacturer, established in Shanghai and has two production bases Yueqing with Enterprise Group Co., Ltd. Shanghai Hua Tong, Shanghai Epoxy Transformer Co., Ltd., Zhejiang Hua Tong Electric Co.-controlled shareholding enterprises over 20, more than 600 sales companies, more than 20 overseas.

2006 7 months, "China Beijing Tong Fall Marketing Conference 2006" held at the Great Hall of Zhejiang Hall. Statistics released at the first half of 2006, Watertown 1.3915 billion yuan in sales revenue, export delivery value of 22,730,000 U.S. dollars, up 31% and 27%.

Hua Tong electromechanical Group Chairman Mr. Li Chengwen
There were homes have?? Hua Tong to do "long-established"
About China through 20 years of rapid and steady development, Chengwen first thought the gap, "said Chinese experts and leaders to communicate is a rising star. However, in the development process, we also encountered some constraints and bottlenecks." Cheng-Wen Li target wars in famous foreign companies, said Hua Tong and they have a lot of difference in comparison.

Through the development of China, Li Cheng-wen stressed: First, low-key, second, sustainable development, three to avoid risks.

Hua Tong Group development is to ensure that the main business, if the main instability, may be completely dashed. Real estate, although every day to find our investment, but we control is very tight.

All over the country to investment, we are basically without wavering. Watertown investment mainly concentrated in three geographical areas: Zhejiang, Hubei and Shandong, and other places no matter how good we do not consider, because the company has laid foundation for development of these three places. Business is to talk about three conditions: interpersonal relationships, social environment, geographical location.

"Is now a market economy, money is earned endless. May not perform well diversified (funds) to entangle, and many companies give Yueqing stuck up. Opportunities ahead, we must know how to seize it To know how to give up. there homes have too. "

"Be called the development of rapid development, our main business to rapid development. Pluralism must be done, do not do not, but only a secondary business and must be stable."

With experts, leaders asked Cheng-Wen Li: "Willow City entrepreneurs why so tired?" Cheng-Wen Li said, "We are not making money, but the venture. Outside the road can only move forward, not backward. An exit to What are empty. entrepreneurs can only be confident of progress, not retreat. "envisaged in the planning Cheng-Wen Li, Hua Tong Group hundred years old will do. Let us look forward to this dream can be realized.

R & D to promote both?? China through the development of the Road
Reason about new products, Watertown welcomed by customers, Cheng-Wen Li summed up in three factors: First, new products with high technical content, leading at home and abroad; second major propaganda; Third, the regional promotion of a steady start. "You could say we have to do every month, a regional promotion. To promote the park to serve the home, such as in Shanghai's new product launch, the Design Institute of Shanghai (the) more than 120 expert participants, our technical staff Discussion on the product and these experts. Every time the promotion will be, China can learn a lot through. so that our products will be more perfect, the ultimate customer benefit. "

But even the best products under the market economy will face "wine is also deeply afraid of the alley", this, Cheng-Wen Li also mentioned the promotion of the products was very high position. Cheng-Wen Li said, "Quality, service is the foundation to promote the means. Product quality is one thing, it also depends on the promotion. Keep up constant communication clients, so that customers understand our products." In his view, good responsibility to let people know something, or is not responsible for the customer. "The market economy is not the same as with the past, and now getting better and better product quality, prices cheaper, service is getting better. The ultimate benefit of consumers."

How to better products to market? Cheng-Wen Li said the research institutes of the database, there are many research projects, scientific research, scientific research institutions require the efforts of companies it into productive forces.

Acceptance speech?? Chinese famous brand is also a dynamic pressure
Not get in, when the Chinese famous brand, Cheng-Wen Li mind there is a conception that "we have to consider the next step to protect China's famous brand. For example, in just three years, if China can not get through Chinese famous brand, and people will say, 'Oh, Hua Tong to die'. " Chinese famous brand is also

pressure driving force, for maintaining a good brand, Cheng-Wen Li was very confident. First, enterprises should be high standards and strict requirements to run well, "not only good to say, but to do better. Talk and no action will be necessary, work must continue to implement." Watertown to implement individual responsibility and hand operation staff to monitor the principle of responsibility to ensure the continuity of work, planning and strategic.

Get famous in China after the Chinese Tong Group held a special meeting. Conference, company executives have always thought that the Chinese brand name is to get the honor of Watertown, is China's positive efforts to pass two years. The meeting then turned to the tone of how to maintain and cultivate the brand. "Soon conquer the world trade, Malaysia is difficult under the rule the world", this, after the meeting decided to carry out the quality of Watertown Month.

Meeting also reached a consensus: do not get famous in China when the Chinese famous brand in China through in accordance with the requirements to do; now get the Chinese brand, China to enhance the brand through better quality, more first-class success.

The word about the brand, Mr. Li Chengwen also has its own unique view, "brand brand, not the ad is played over the brand. Product innovation, quality should improve, if we find quality, brand must be destroyed. "how to advertise, Cheng-Wen Li is also an accomplished scholar,"

Article Source: http://depositarticles.com/

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