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Business Card Layouts - Tips to Properly Layout a Business Card

By: Ibrahima Komara


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People in the graphic design business know that their name and the strength of their pocketbook depends on their skill to create eye-catching designs that eventually astonish their customers. The most complex medium to design are business cards; they are also the easiest form of advertising. Some text, a photograph and a sign is what you are usually limited to on business cards due to their small size, 3.5-inch by 2-inch; they must also include the identical type of information. Your clients' opinions of your business can depend on even a small thing such as a business card, so therefore it always a good idea to experiment with various layouts.

Need to know business card layouts instructions.

Contrasting backgrounds or shapes
To easily make a business card layout standout, you should have contrasting backgrounds between two sections of the card. For instance, the emblem and corporation's name can be placed on the top half of a horizontal layout, then use a curved line as separator, where you distinguish the bottom half by filling it with a shade of the business's color. The bottom half would then be where you put the contact information and tag line.

Shaded boxes, circles, triangles or other could be where you put relevant information, but make sure to stop yourself to three colors; note that amazing designs can often be creating with only two colors.

Minor text
The overall look of a business card is cheapened by the use of large fonts; amateur designers often make this mistake. Fun and elegant small text can be used to avoid making a business card look gaudy. You may want to keep your font in the 10 to 14-point range to make it readable. Your customers' cards will look great in these sizes, and their customers will begin to respect their business cards on first glance.

content
Having text, like the business name, card-issuer name, or tag line will look great when place on a design element perpendicular to the rest of the card's text. A horizontal card, for instance, might have a picture on the far left with the business's name positioned vertically on the picture's right side. The card-issuer's name and position could be placed on the top right quadrant on a white background, and the bottom right quadrant can be shaded with one of the corporation's colors and contain the tag line and contact information.

Offset elements
Business card designers typically center text in the middle of the card, or right justify everything with a centered business name. This is pretty basic approach, and it's also pretty bland Offset several elements and combine things in your business card layout. Right justify the corporation name and contact information at the bottom of the card, then place the individual's name in the top left corner when if you using a vertical layout. Experimentation is the key to obtaining an exceptional business card design, so experiment with different layout elements, re-size them, and reposition them.

Think outside the box
It is standard to add a picture of the person on business cards in many industries. Usually, these photos are contained in small boxes in the upper right quadrant of the business card. However, creative designers are breaking outside the box with larger photos that lend to the overall aesthetic attraction of business cards. For example, on one-third of the card's total space place a large photograph, then use a transparent gradient to fade it into the remainder of the business card layout. You can add a full-body photo, like a contractor with a clipboard supervising a building construction, to emphasize a specific person and their skills.

Although all business cards serve the same function, they certainly don't have to be similar. By using elegant design, like shapes, styles, colors, you will assure yourself a business card layout that clients will love.

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