Building A Profitable Google Adwords Program: Advertising for Success

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Every year, large numbers of businesses use a Google Adwords advertising campaign as their biggest medium for advertising over the world wide web.

Why do they do so? Simply put, Google is everywhere. 70% of all internet searches on the globe are done using Google. A quarter billion searches a day, from every country. And, tens of millions of search results show ubiquitous Adwords ads, in dozens of languages, from German, Danish, Mandarin, Arabic, Russian, English, and many, many others.

Additionally, Google ads are now found on more than a million websites, too! This audience, coupled with the people who use Google for their search engine, is so vast that, amazingly, Adwords now show up nearly 90% of the time that every person on the planet goes to the web for entertainment or information.

Done correctly, an Adword campaign is an easy, relatively cheap yet valuable approach to advertise a company's goods and services.

In addition, it sometimes provides better prospective results because the campaign emphasizes highly targeted, highly relevant keywords that focus directly on a specific niche of a market.

With an intelligently run online advertising campaign and just a modest budget, almost anybody with a decent product or service can compete with the world's biggest marketers.

Unfortunately, perhaps as many as 90% of Adwords advertisers engage in Adwords campaigns that fail. Given the vast market offered by Google, how can this be? Fact is, there are multiple reasons such as:

1. Not knowing that 90% of all keywords result in too little traffic to be commercially viable. That's right. 90%!

2. Being completely in the dark as to how to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most have not idea that there are great online research tools or, for that matter, how to use them.

On the other hand, a Google adwords professional uses keyword research tools (many free) to find long tail keywords having these characteristics:

Daily traffic of 100 or higher (higher the better)
Less than 30,000 competing pages on Google for each keyword
Low strength of competition for sites on the first page of Google
Good Commercial Intent

3. Paying too much for their Adwords ads and being too low in their ad position.

Very few Adwords advertisers understand Adwords Quality Score, despite the fact that this is a critical element of a successful Adwords campaign.

In fact, only a relative handful of people who advertise on Google have even heard of Adwords Quality Score!

4. Creating weak ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often make the difference between a successful and a failed campaign because the identical ad run with various headlines differs tremendously in its returns. Quite literally, a single word, or single letter, can have huge financial consequences.

It is not uncommon for a tiny change in headlines to multiply returns by five or ten times over but most webmasters who are content with creating seat-of-the-pants ads gripe when their ad campaigns take it in the seat-of-their economic pants.

5. Building poorly optimized landing pages or sending all visitors to their homepage.

6. Making common, easily avoidable, but costly Adwords advertising mistakes.

7. Taking the easy way out. Rather than A/B test each and every ad, every landing page, they are content to go with what ads and landing pages that appeal to them instead of to their visitors. For these folks, unlike Apollo 9, failure is the realistic option.

8. Failing to maximize the performance of their best keywords through the wonderfully simple but powerful "Peel & Stick" Strategy that can skyrocket click through rate and profits.

Substantial Google Ad Words profits are virtually certain to elude those 90% of Adwords marketers who operate on a "Build it and they will come" strategy. But, the failure of the many presents a Golden Opportunity to those webmasters who take the time and expend the effort to learn how to advertise with Google.

Successful marketers make use of tools to discover the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.

For these entrepreneurs what was true for Apollo 9 is true for them: failure is not an option.

But, success and profits are!

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Article Source: http://depositarticles.com/

The writer is the owner of the popular Google Ad Words Profits website. Want to learn a simple, little known, and very powerful way to maximize your CTR and sales? It's called Peel & Stick Keywords for your Adwords Ad and it can send your CTR into the online stratosphere.

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