Basics To Search Engine Marketing

Want to improve your SEO and begin your journey to the top of Google search results? Read on to find out how you can better your online marketing TODAY!

The term search engine optimisation is being used more and more often by business owners and internet marketers. But what does it actually mean? There are a large amount of people in the SEO industry calling them selves ‘experts’ claiming they can produce the best ranking results. Most times the results do not reflect their promises and you end up having to go to someone else. When done properly, search marketing is a gem in the online world and you will earn your investment back very quickly.

Basics of SEO and Why You Need it
Improve your internet markeitng

So, what actually is SEO?

Search engine optimisation is a simple and easy to understand. When it comes to actually implementing it however, it can be very difficult. SEO is the process of taking your website and optimising it to make it search engine friendly and move it up in the organic search listings (not paid ads). You must be present and easy to find on the internet in order to get a good amount of customers these days. Internet and Google are the places consumers go when searching for products and services.

Search Marketing and Why It Is So Important.

Search engines like Google, Yahoo and Bing are ultimately looking for the best possible user experience. They are constantly improving and tweaking their algorithms to better user experience and make sure the best, most relevant content is at the top of the search engine results page (SERP). This makes sense as we as users do not want to be displayed pictures of cats when searching for dogs. Just as we don’t want false information about dogs showing up as the first listing, which is usually the one we will click on.

If you are looking to achieve with your search marketing efforts, you should stick with ‘white hat’ SEO. Meaning that you will follow the guidelines of the likes of Google and not participate in anything ‘dodgy’. Google’s bots (robots) are constantly scanning websites to in an effort to filter out websites which are dodgy or false and reward the ones that are relevant and correct. It also means you should create content which delivers and is an enjoyable yet informative read. This will get people talking about your blog/business.

Search engine bots and spiders are also crawling the internet looking for new websites and new content/pages to add to their index, which effectively is a directory. It then needs to find out what the topic is and the most relevant keyword to index (display) your website for in the search results. SEO is important because it is the process of getting your website not only indexed for a keyword of your choice but also to get your website to the top of the first results page.

Some of the ways YOU can improve your SEO.

If you own a business, it is very important to have a strong online presence as consumers are always using websites like Google to search for products and services. If you want your business to survive and get found by customers all around the world and not just Hertfordshire, then it may be worth implementing the below steps.

Must be mobile friendly – Google has now switched their primary index to be the mobile index rather than desktop. It has also reported that website not optimised for mobile will not rank as well as ones that are. I can tell you now that if your site is not mobile friendly, you are not going to get onto page 1.

Content – Blogging, commenting and sharing will always be part of SEO because it is natural for businesses to do this. It not only helps with your SEO and search engines start to see that you are trying to get yourself known, it also helps with getting customers. Search engines can see you mentioned in more and more places so they mark you as a website with more authority and push you up the ranks. Furthermore, make sure every page on your website has a share button.

Social media/business directories – Another good way to increase your online presence which also affects search marketing is social media. Make sure you have all the top social media profiles like Facebook, Twitter, Pinterest etc and stay active on these platforms. This will attract customers as well as improve your SEO. You should also be present in some business directories, especially local ones. It is a good way to get strong, natural links back to your website which is important for SEO Hertfordshire and other locations.